ESS in 3-year deal with IHF for international match telecast

MUMBAI: Indian Hockey Federation (IHF) and sports broadcaster ESPN STAR Sports have signed a three year exclusive telecast deal for all international hockey matches, under the aegis of IHF, to be played in India.

Under the contract, ESS will broadcast and market 'IHF Hockey Package', including 102 international matches over the next 3 years. Any other hockey tournament, which the IHF launches in this period will also fall under the purview of this contract and will be telecast exclusively by the channel.

IHF has announced the tentative schedule of the teams, which will be visiting India over the year. Teams, which might visit India will include South Korea, Malaysia, Spain, Australia, Pakistan, New Zealand and Germany. ESS will telecast 102 international matches including a 5 test series against arch rival Pakistan over the next three years., an official release said.

ESPN STAR Sports will work on a comprehensive marketing plan to promote 'IHF Hockey Package'. Leisure Sports Management (LSM), the marketing agency of IHF, has facilitated the deal between the two leading organizations.

"We are looking at growing the game's popularity in a very systematic manner. Last year we launched PHL. This year we are taking a holistic approach to market the national team and international hockey better. The entire process of scheduling and then showcasing the hockey tournaments is being systematized. Carrying the process further, we will release the names of countries visiting India well in advance, which will help in better marketing and selling of the tournaments," said IHF president KPS Gill.

ESPN Software India MD R C Venkateish said, "Our role in this deal will be more than mere telecasting. Besides continuing to innovate on our current hockey telecast, we will market the hockey players and the sport better. We will leverage our relationships with IHF and hockey players by integrating the discipline much more into our over all marketing programs and specific initiatives like ESPN Learning Grounds for schools, and so on."

Tentative IHF schedule for July 2005 - June 2006

No. Series
1 India South Korea/Malaysia Tests
2 4 nation double header
3 India - Spain/Germany Tests
4 India - Pakistan Tests in India
5 India - NZ/Australia Series

Latest Reads
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories