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Sibal said, "I was absolutely delighted when I got to know
that this magazine will be accessible to the Indian audience. It
has come at the right time when the interest of the international
community in Indian scientists is immense. It will give the Indian
scientists a great opportunity and exposure."
Speaking on the occasion, Purie said, "India has one of the
largest pools of scientific talent in the world, yet there really
has never been a magazine of international repute devoted to science
and technology and published from India. By bringing out Scientific
American India we hope to fill this void. The magazine is for
everyone who has a thirst for knowledge, a sense of wonder on how
the world works and a desire to see the future now."
Purie pointed out that the American part of the name "was
not a declaration of allegiance. Rather it reflects India Today’s
feeling that in this modern era, the citizen of every land has the
civic responsibility to be informed about science and technology.
Let’s not forget that science helped transform the United States
from an agricultural country into an industrial superpower."
Scientific American combines unmatched credibility and authority
– with more than 120 Nobel laureates having written for Scientific
American; most of whom wrote about their prize-winning works
years before being recognised by the Nobel Committee. For over 150
years the magazine has chronicled major discoveries and inventions
of the Industrial Revolution, including the Bessemer steel converter,
the telephone and the incandescent light-bulb.
Today, Scientific American boasts of more than five million
loyal readers worldwide, is published in 15 languages and circulated
across 20 countries. Each issue identifies and delivers the latest
developments in biotechnology and information science, along with
business-critical R&D across a broad range of fields. On the
occasion of the launch, Scientific American India editor Raj Chengappa
said, "The Indian edition will also help the world appreciate
the accomplishments of Indian scientists and engineers by featuring
their work. "
Scientific American India publishing director Pavan Varshnei added,
"With innovation being the key to success, Scientific American
India, its coverage and the foresight it brings are more relevant
than ever before for readers with a vision for the future."
Scientific American India would appeal to opinion leaders
in business, industry, government and research and development.
The magazine is priced at Rs 100 with special subscription offers
for scientists, academicians and students.
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