India Today group launches Indian edition of 'Scientific American'

MUMBAI: The India Today Group launched the Indian edition of Scientific American, the worlds foremost and oldest science and technology magazine published since 1845.

In India, the title will be known as Scientific American India and will bring to its readers insightful analysis of the emerging trends in the fields of science and technology and their relevance to the daily lives of people.

India Today Group editor-in-chief Aroon Purie handed over a copy of the first issue of the Indian edition of the magazine to Minister of State for Science, Technology and Ocean Development Kapil Sibal.

Sibal said, "I was absolutely delighted when I got to know that this magazine will be accessible to the Indian audience. It has come at the right time when the interest of the international community in Indian scientists is immense. It will give the Indian scientists a great opportunity and exposure."

Speaking on the occasion, Purie said, "India has one of the largest pools of scientific talent in the world, yet there really has never been a magazine of international repute devoted to science and technology and published from India. By bringing out Scientific American India we hope to fill this void. The magazine is for everyone who has a thirst for knowledge, a sense of wonder on how the world works and a desire to see the future now."

Purie pointed out that the American part of the name "was not a declaration of allegiance. Rather it reflects India Todays feeling that in this modern era, the citizen of every land has the civic responsibility to be informed about science and technology. Lets not forget that science helped transform the United States from an agricultural country into an industrial superpower."

Scientific American combines unmatched credibility and authority  with more than 120 Nobel laureates having written for Scientific American; most of whom wrote about their prize-winning works years before being recognised by the Nobel Committee. For over 150 years the magazine has chronicled major discoveries and inventions of the Industrial Revolution, including the Bessemer steel converter, the telephone and the incandescent light-bulb.

Today, Scientific American boasts of more than five million loyal readers worldwide, is published in 15 languages and circulated across 20 countries. Each issue identifies and delivers the latest developments in biotechnology and information science, along with business-critical R&D across a broad range of fields. On the occasion of the launch, Scientific American India editor Raj Chengappa said, "The Indian edition will also help the world appreciate the accomplishments of Indian scientists and engineers by featuring their work. "

Scientific American India publishing director Pavan Varshnei added, "With innovation being the key to success, Scientific American India, its coverage and the foresight it brings are more relevant than ever before for readers with a vision for the future."

Scientific American India would appeal to opinion leaders in business, industry, government and research and development. The magazine is priced at Rs 100 with special subscription offers for scientists, academicians and students.

Latest Reads
Nat Geo to showcase 'Before The Flood' TVC-free

On the heels of last Friday’s theatrical release of the critically acclaimed film 'Before the Flood' in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network's plans to premier the show commercial free across digital and streaming platforms around...

Television TV Channels Factual & Documentary
Disney India acquires rights of 'Freaktown'

Disney India has acquired the Canadian animated comedy series 'Freaktown' from Portfolio Entertainment. Broadcasters in the UK and Denmark have also acquired the rights for the same movie.

Television TV Channels Kids
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories