The Guardian' launches sports series on Channel 4 this summer

MUMBAI: The Guardian, the national morning broadsheet has decided to move into the television arena.. Its first move in the direction being moving into branded TV with the launch of a sports series on Channel 4 later this summer.

Positioned as the perfect blend of debate and reviews, The Guardian Sports Show will now be broadcast on Saturday mornings ahead of Channel 4's coverage of The Ashes, for an initial run of six weeks starting in August.

The show will be hosted by Clive Anderson and will feature sporting commentators and celebrities discussing topical sporting issues in an irreverent way in front of a studio audience.

Produced by North One Television and the PHD subsidiary Drum Screen, and will be filmed at Channel 4's studios. Channel 4 and The Guardian will be co-funding the series.

Apparently, The Guardian was inspired to explore branded content post a presentation given by the BSkyB chief executive, James Murdoch, and the WPP chief executive, Sir Martin Sorrell, on the potential impact of personal video recorders on spot advertising.

The show has been described by Guradian officials as "a mixture of Have I Got News for You and a serious sports programme" according to various agency reports. The programme has been formulated to alter people's perceptions that The Times and The Daily Telegraph have superior sports sections to The Guardian.

The funding for the show is coming from the coffers of The Guardian's marketing budget as they believe branded content is a cost-effective way of targeting the audience.

The production company North One Television is a renowned name in sports programming. The company, which is now part of the former Granada chief executive Steve Morrison's All3Media, was formerly owned by Chrysalis. It produces ITV's Formula 1 coverage and has worked in football, rally and bowls programming.

Latest Reads
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories