British TV content exports touch $974 million in 2004

MUMBAI: Britain's export earnings from exploitation of television programmes has touched $974 million in 2004, up from $921 million a year ago.

The figures were released by Pact, the British trade body for independent TV, feature film, animation and interactive media companies.

The surge in exports was fuelled by sales from home video, DVD and entertainment shows to international broadcasters. The growth in DVD/video revenue  up 25 per cent to $159 million in 2004, from $128 million in 2003  is symptomatic of the increased attention UK rights holders are giving to this key area of rights exploitation. Many companies are coming up with increasingly innovative ways of packaging DVDs, including the selling of part works  whereby magazines are packaged with a video/DVD and sold in newsagents and kiosks.

Also on the increase is the revenue from the sale of finished TV programmes  as opposed to formats  which is up 12 per cent. This shows that despite the rise of the programme format, overseas buyers are still happy to buy ready made shows from the UK.

Export earnings from format sales and co-productions, however, declined. This is due to the fact that UK formats rights holders are increasingly taking on the production responsibility of formats in other territories around the world, as opposed to just licensing the rights to an overseas broadcaster or co-producing them with a local production company. In these instances, revenue is counted by companies as production income and not as sales revenue  from which the exports statistics are compiled.

RDF, Fremantle Media, TWI and The Television Corporation are examples of UK companies that produce their own overseas versions of formats. The report notes that the move towards producing formats locally, as opposed to simply licensing product, represents a maturation of the market and the growing confidence of UK producers, who already lead the way in international format development and production.

Pact's list of the UK's best selling programmes in 2004 serves to highlight the incredibly diverse nature of the UK TV export market. The top 25 best selling programmes cover a range of genres from sport to drama to light entertainment, factual, reality, comedy, documentary, music, action, animation and variety.

A sports-based show actually tops the list of exports. Gillette World Sport, which is billed as "the world's most popular show", was seen in 220 countries.

Commenting on the report, Britain's creative industries minister James Purnell said, "British TV is loved around the world. These statistics prove that. From established favourites like Midsomer Murders to alternative comedy such as Green Wing, our television companies continue to strike a chord with a global audience."

Adds Pact chairwoman Louise Pedersen, "This year's export figures reflect the incredible range of creative programming talent that exists in Britain. Distributors have been able to build their businesses particularly in new areas of rights exploitation with the result that more audiences than ever across the world are now watching programmes and formats created in the UK."

2004 Export Survey Summary Findings

 Revenues from DVD and video sales jump 25 per cent

 Sales of finished programmes up 12 per cent

 The US accounts for around 40 per cent of all the UK's export revenue  generating $418 million in 2004, although sales to North America posted an overall five per cent decline over 2003 figures

 Asian and Eastern European markets made a comeback climbing to 18 per cent and 28 per cent respectively

 Germany and Spain both posted a decline due to difficult trading conditions

 Revenues from licensing and merchandising stay static at one per cent

UK drama perennially popular: British drama is still popular around the world in 2004  from perennials such as Midsomer Murders (204 countries), Ultimate Force (140) and Prime Suspect (122) to the more contemporary hits like Bad Girls (88) and Footballers Wives (36). Current British favourites Shameless and Green Wing are sold to 15 countries apiece. The appearance of Midsomer Murders, Mr Bean and The Thin Blue Line in the Top 25 Best Selling Programmes of 2004 mean that the likes of Rowan Atkinson, Helen Mirren and John Nettles are among the most recognised British TV faces around the globe.

Entertainment hits a home run: Idols continues to go from strength to strength. In India Sony rolled out Indian Idol last year. The Orange British Film Awards (Bafta) aired for the first time on Star World earlier this year. This shows that the good old entertainment/variety show is far from being yesterday's news and furthermore, strikes a cord with viewers overseas, having being sold to over 150 countries.

Says Pact CEO John McVay, "The export revenues from 2004 show that despite difficult trading conditions in some key markets, the diverse nature of the UK TV market means the industry is still able to deliver significant revenues back to the UK, by exploiting a variety of platforms and genres. The sheer range of programmes that consistently sell across the world proves our domestic market really is a one-stop shop for overseas buyers."

Latest Reads
Sony MAX2 is back with Season 3 of 'Timeless Digital Awards'

Sony MAX2 ‘Timeless Digital Awards’ is back with its 3rd season to delight its audience with an era of Hindi cinema that is evergreen and holds reminiscence till date. The ‘Sadabahar’ 50’s and 60’s gave birth to several inspiring masterpieces with legendary actors and films that became the voice...

Television TV Channels Movie Channels
The Boss Baby premieres March 25 at 1PM and 9PM

Staying true to the promise to premiere the biggest blockbusters of the year, Star Movies will air Academy Award nominated film, The Boss Baby on Sunday, March 25 at 1PM and 9 PM respectively. Starring the witty Alec Baldwin as Boss Baby along with popular host Jimmy Kimmel as Ted Timothy...

Television TV Channels English Entertainment
Bigg Boss speaks Marathi now

MUMBAI: The Bigg Boss voice is all set to boom in Marathi. Viacom18’s regional entertainment channel, Colors Marathi announced the launch of the Marathi version of India’s popular reality TV show Bigg Boss from 15 April.

Television TV Channels Regional
BARC gets ‘Great Place to Work' certification

MUMBAI: BARC India has been certified as ‘Great Place to Work’ for cultivating a culture of high trust and performance. The certification has been provided by Great Place to Work Institute, which is recognised for its rigorous and objective methodology for identifying and defining great workplaces...

Television TV Channels Viewership
Shemaroo appoints Hiren Gada as CEO in leadership rejig

MUMBAI: Gearing itself for the next phase of growth, Shemaroo Entertainment Ltd (Shemaroo) has restructured its top leadership making several timely appointments.  According to a release on the BSE website, the entertainment and content company has elevated Hiren Gada as the chief executive...

Television TV Channels People
90s tunes see revival on music channels

MUMBAI: Popular music from the 1990s is being revived on music TV channels today. Sony Mix, 9X Jalwa, B4U Music and Mastiii are among channels reintroducing the music on television while keeping the focus sharply on Bollywood numbers. Film songs of 90s vintage have charisma of their own. In the...

Television TV Channels Music and Youth
Weinstein Company files for bankruptcy

MUMBAI: The Weinstein Company, producer of movies such as Inglorious Bastards and Lion, has filed for bankruptcy. The move, intended to facilitate a buy-out offer from a private equity firm, came months after ex-chairman Harvey Weinstein has been accused of sexual harassment and assault.

Television Production House Film Production
Paytm is the official ticketing partner of Kings XI Punjab’s home games for VIVO IPL 2018

Paytm along with event ticketing platform would be the exclusive ticketing partners for the home games of Kings XI Punjab, in the upcoming 11th edition of the Indian Premier League (IPL). Insider.In will be handling the logistics and operations for the game – managing box office,...

Television TV Channels Sports
TLC to target Tamil, Telugu markets

MUMBAI: The groundswell of serving Indian audiences with regional content has now proved to be a battlefield. Broadcasters are realising the potential in the southern areas of India. Days after Living Foodz decided to add southern language feeds, Discovery Networks-owned TLC is all set to target...

Television TV Shows Factual

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories