BBC World to launch 'India Business Report: Bollywood Inc' on 3 July

MUMBAI: Bollywood is coming to BBC! BBC World will feature a show India Business Report: Bollywood Inc, which will examines the business of Bollywood world. The show will air from 3 July onwards at 11 am.

The series India Business Report: Bollywood Inc. will take an in-depth look at significant facets of this fascinating industry, and will speak to Bollywood’s leading film personalities, financial firms and cinema analysts about modes of financing, in-film branding, the advent of new age technology, fancy multiplexes, international marketing and overseas sales, informs an official communiqué.

The series will explore one of the most important phases of the Indian film industry, its corporatisation.

The series begins this weekend with an overview of Bollywood, talking to filmmakers and film historians such as Shyam Benegal, Suresh Chabaria and Manmohan Shetty.

According to the release India produces more than 800 feature films every year in almost a dozen languages. However Anindya Roychowdhury, an analyst at KPMG, comments: “Indian film industry revenues are around US$1.3 billion and Bollywood is, say, only 40 per cent of that, which is around US$600-700 million. But in reality it’s Bollywood, which actually controls the psyche, has a large influence on every Indian psyche.”

In the following weeks, Bollywood Inc would showcase a look at film financing and analyses sources of funding such as individuals, institutions and corporate entities. The series also highlights the key elements in Bollywood’s value chain, from distribution networks, multiplexes, international film marts such as IIFA.

The programme brings viewers face to face with Bollywood’s new age directors, and charts the evolution of an actor into a superstar, examining the association between actors and advertising. Another episode explores the relationship between Bollywood’s famous song and dance routines and the brand-building exercise behind some of the greatest blockbusters.

Finally, the programme explores the challenges faced in marketing a movie and the concept of integrated selling using multiple media vehicles.

India Business Report: Bollywood Inc is sponsored by Skoda and LG, and produced for BBC World by UTV.

Latest Reads
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories