Business decision makers prefer CNN among pan-Asian news channels: PAX

MUMBAI: As CNN celebrates its 25 anniversary, the latest findings of Pan Asian Cross Media Survey (PAX) states that CNN International is the number-one pan-regional channel for business decision makers, top management and high income earners.

According to a press release, the PAX study reveals that CNN International demonstrates the highest year-on-year growth across all demographic groups with an increase of almost one million monthly viewers, and records the highest growth rate in the news/business genre among the total PAX audience.

The survey was conducted by Synovate during the period between April 2004-March 2005, states that CNN International has been consistently the leader in the news-business genre, with twice the daily audience of the next largest news/business channel and over one million more weekly viewers.

Additionally, almost half (49 per cent) of CNN weekly viewers are exclusive to the channel, watching no other international news/business channels.

Turner International Asia Pacific Ltd. vice president research Ducan Morris said, "This latest set of results shows CNN viewing at an all-time high, with audiences at unprecedented levels since the beginning of the rolling annual PAX survey. Just as significant, is the fact that such a high proportion of our viewers watch no other news/business channel. In fact, CNN's exclusive audience is almost as large as the 2nd placed news channel's total audience on a weekly basis and exceeds it on a daily basis."


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