Nick Online in the US takes paid gaming initiative to the next level

MUMBAI: Kids entertainment brand Nickelodeon in the US will introduce paid downloadable games for kids on and with the re-launch of Nick Arcade at on Friday 1 July.

To introduce the state-of-the-art gaming platform, Nick Online has partnered with industry leaders Big Fish Games and TryMedia for their expertise in paid gaming marketing, merchandising, publishing, and technology.

Nickelodeon Online senior VP and GM Mike Skagerlind said, “Nick Arcade provides a unique platform of rich game experiences for our audience that they can download and own. With the combined expertise of Big Fish Games and TryMedia, Nickelodeon will move to the forefront of this arena.”

Nick Arcade will re-launch with more than 60 premium downloadable games for kids, including published games such as SpongeBob Obstacle Odyssey, The Fairly OddParents Big Superhero Wish, Jimmy Neutron Invention Revenge and Nick Jr. titles including Dora’s Rapido River Rafting Race. In addition, the site will include a collection of third party titles from a variety of game developers. Games will be priced at an average of twenty dollars.

Big Fish Games CEO Paul thelen says, “We consider Nickelodeon as one of our premiere partners in the paid gaming space. Nickelodeon adds legitimacy to this emerging market because it extends casual game offerings to a younger audience, and adds top-tier branded content to the mix.”

The portfolio of available games on Nick Arcade will be frequently updated with original paid downloadable games published by Nick Online, which will be released beginning third quarter 2005, as well as new releases from third party developers. In addition, Nick Online will be building distribution partnerships throughout the year with third parties and portals to syndicate these games to a broader market.

As part of the Nick Arcade, users can join a membership program for $7.99 per month called the Nick Arcade Pass.By joining the programme, members will receive one free game every month, along with coupons and discounts on games, and other benefits.

On, adults will also find a “Games for Grown-Ups section at This will include a selection of third party games for the website’s parent audience. Launched on June 10 with the support of Big Fish Games, Games for Grown-Ups features play puzzles, word games, cards and more such as Magic Vines, Chuzzle Deluxe and MahJong Quest. These are intended to give parents a quick, fun break from their daily lives.

Big Fish Games is a developer, publisher and distributor of casual, family friendly games, has one of the best game catalogs on the Internet, a global network reach of over 18 million monthly unique users and distribution partners such as Nickelodeon, Bolt Media, and Through the efforts of a network of over 250 game development partners, Big Fish Games offers consumers a New Game Every Day and makes acquiring downloadable games and playing games online a safe, easy and reliable experience.

Latest Reads
TLC firmly establishes itself as a clear leader in lifestyle genre with 24% upswing in ratings

TLC, leading lifestyle channel from Discovery Communications India, soared to the top of Lifestyle genre with a 24% increase in ratings according to the latest BARC data*. TLC secured 8640 impressions ‘000 in week 11 as compared to 6972 impressions ‘000 in Week 10. The upsurge in ratings is...

Television TV Channels Factual & Documentary
Balaji Telefilms appoints Jyoti Deshpande as non-executive additional director

Balaji Telefilms has appointed Jyoti Deshpande as the non-executive additional director. The appointment, which was approved following a circular resolution by its board on 22 March, is in compliance with share subscription agreement entered into between Balaji and Reliance Industries Ltd (RIL) on...

Television TV Channels People
Aaj Tak relaunches 'Seedhi Baat'

MUMBAI: TV Today Network has relaunched its big-ticket Hindi show Seedhi Baat. The show will be hosted by Sweta Singh, news anchor and executive editor of special programming at Aaj Tak. The first episode of the show, which  will air at 8 pm on 24 March, will feature BJP president Amit Shah as the...

Television TV Channels News Broadcasting
Dsport tops BARC ratings with Nidahas Trophy viewership

MUMBAI: Dsport, which launched last year in February, became the top ranked sports channel according to Broadcast Audience Research Council (BARC) all-India data in week 11. Rishtey Cineplex attracted a big chunk of the Hindi-speaking audience while competing with pubcaster DD Sports.

Television TV Channels Sports
Zee TV’s ‘Ishq Subhan Allah’ year’s second highest weekday fiction launch across GECs

Zee TV recently put the spotlight on Triple Talaaq with its new fiction show Ishq Subhan Allah introducing viewers to the turbulent love story of Zara (Eisha Singh) and Kabeer (Adnan Khan) – an Islamic couple dealing with the issue first-hand. Raising pertinent questions about women having a say...

Television TV Channels GECs
&Privé HD’s Unforgettables at 9 property celebrates movies that have left an indelible mark

There are some movies that become a part of your life and you can’t help but watch them over and over again. There are some characters that reveal a hidden element of yourself that results in an instant connection. &Privé HD’s property ‘Unforgettables at 9’ brings such classics every Monday to...

Television TV Channels English Entertainment
Living Foodz raises a Toast to India’s finest restaurants, night

India’s premium lifestyle channel, Living Foodz organized the second edition of Epicurean Guild Awards at an evening which saluted the game changers in India’s fine-dining, nightlife and lifestyle entertainment space. Held on March 22 at Sahara Star, Mumbai, the event was curated by Chef Manu...

Television TV Channels English Entertainment
Zee Anmol regains top Hindi GEC spot across genres

BENGALURU: Zee Entertainment Enterprises Ltd’s (Zeel) free-to-air (FTA) Hindi GEC Zee Anmol has returned to second place in Broadcast Audience Research Council (BARC) list of top 10 channels across genre in week 11 of 2018 (Saturday, 10 March 2018 to Friday, 16 March 2018). The numero uno position...

Television TV Channels Viewership
Emerald Media buys minority stake in Global Sports Commerce

MUMBAI: Emerald Media, the Pan-Asia company backed by global investment firm KKR, has acquired a significant minority stake in sports technology and management company Global Sports Commerce (GSC) through a combination of primary and secondary investments.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories