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The plans which were announced by BBC deputy DG Mark Byford who
is also the chairman of the BBC's Journalism Board, include a doubling
of investment in journalism training from £5 million to £10
million per annum by 2008, the appointment of a Director of Journalism
Training, and the development of a virtual College of Journalism.
It will provide interactive learning modules, workshops and seminars.
The BBC states that its plans represent a fundamental change in
approach to journalism training. Aiming to establish a world class
training function, the programme moves away from the idea of a residential
college and aims to mirror the many innovative examples of journalism
training in the US.
It will take the form of flexible and interactive learning, seminars,
workshops and public events which will support the five editorial
principles defined in the Neil Report. It will be delivered in BBC
buildings or close to the workplace, with external training activity
supplied through partnerships with training providers and with other
international centres of excellence for journalism training.
In addition to the core journalistic craft and production skills
which have been the mainstay of journalist training in recent years,
the BBC's new College of Journalism will also focus on ethics and
values, and knowledge building on key themes and issues such as
Europe and the Middle East. The enhanced training is already underway.
So far 10,000 members of staff have completed the BBC's online Editorial
Policy course (the biggest interactive training initiative ever
launched in the BBC) and 8,000 staff have attended special Neil
workshops.
All journalistic staff in the BBC will be given a minimum level
of training per year, and there will also be enhanced training at
editor level in ethics, values and dilemmas. A draft journalism
curriculum, underpinned by a competency framework, with a range
of courses required at different levels of experience and seniority
will be tracked for completion and will be integral to promotion.
The BBC also also plans to appoint a director of journalism training
who will be a member of the BBC's Journalism Board alongside the
deputy DG, the director of news, director global news, director
nations and regions and the controller of editorial policy. It is
envisaged the new post-holder will have an outstanding track record
in editorial leadership and will demonstrate strong commitment to
raising the standards of journalism training within the BBC to world
class levels.
Byford said, "This is an exciting and ambitious training initiative
which will, we hope, set a gold standard for broadcast journalism
training in the UK. We want to offer our staff career-long training
and development to support them in their dealing with today's complex
journalistic environment, to maintain high standards and quality,
and to support our aim to provide the best and most trusted journalism
in the world."
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