Television

Zee asserts 8% growth for 'Time Bomb' viewership

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MUMBAI: Zee TV in a statement has claimed that its serial Time Bomb, which refuses to leave the centre stage, is giving a good show. Quoting the aMap ratings, the channel says the viewership graph has projected an upward curve.

While the first episode of Time Bomb generated a rating of 3.3 in the Mumbai market, the second episode telecast on 27 June scored 3.9 TVRs. In the Delhi market, it slipped from 2.7 TVRs to 2.3, while in the Ahmedabad market there is an increase from 2.1 TVRs to 2.5 TVRS. Overall, the increase is from 2.9 TVRs to 3.1 TVRs which has resulted in an eight per cent growth, says the channel.

It is pertinent to note here that it is not TAM India data that has been used to generate the results obtained but aMap (Audience Map) ratings. It was in June 2004 that Audience Measurement and Analytics (AMA) announced the launch of online television ratings system aMap and Zee is their first client.

Zee is currently fighting a court battle against Twentieth Century Fox on the Time Bomb concept's authenticity. The latter has gone to the Delhi High court alleging that Time Bomb is a plagiarised version of its ongoing thriller 24. The court will resume the hearing on 1 July.

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