Kairali TV targets August launch for 2nd channel

MUMBAI: Malayalam Communications Ltd (MCL), which owns the Malayalam satellite television channel Kairali TV, will launch its second television channel in August this year. The yet-to-be named channel has chosen 17 August as the tentative launch date.

After covering the general entertainment space with Kairali TV, MCL is launching an infotainment channel now. Confirming this to, Kairali TV MD & editor John Brittas said the programming would have a ratio of 60 per cent news and 40 per cent entertainment.

"The channel will have an emphasis on news and current affairs programmes. We will have a dedicated band for business news, which will cover areas ranging from agriculture to automobiles. Though we won't be telecasting movies, we will have film-based programmes as part of our entertainment section," says Brittas.

Brittas adds that, with the new channel, MCL hopes to tap the tremendous market potential for news programming in Kerala. The new channel will also have English news bulletins in its line-up.

MCL has roped in N P Chandrasekharan, who was earlier with Malayalam channels Asianet and Indiavision, as the executive editor of the new channel. According to Brittas, the new venture will initially make use of Kairali TV's news division and will look for hiring more professionals in the next phase.

Malayalam television's news channel space presently has two players: Indiavision, which is mainly funded by people from the Muslim community in Kerala and the Middle East and the Asianet Communications promoted Asianet News. While Indiavision is a dedicated news channel, Asianet News has entertainment programmes also in its line up.

Latest Reads
Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

Leading Bollywood actress Anushka Sharma has joined hands with to promote a global awareness movement to save tigers from extinction.

Television TV Channels Factual @ Discovery
Shemaroo Entertainment brings back the Golden Era of Nimmiji

Shemaroo Entertainment’s retro music channel Filmi Gaane launched a compilation of 35 songs of 1950’s veteran actress Nimmi by the name “SUPERHITS OF NIMMI - The Vintage Beauty”.

Television TV Channels Music and Youth
Star India publishes RIO as per TRAI tariff order

After Supreme Court of India gave the verdict in favour of Telecom Regulatory authority of India (TRAI) in the tariff order case.

Television TV Channels GECs and CNBC-TV18 break new ground with launch of educational web series — Mutual Funds Simplified, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business new channel, will launch a new digital series named “Mutual Funds Simplified” on November 13, 2018.

Television TV Channels News Broadcasting
Network18 Digital elevates Ranadeep Chakravarty as marketing head

Network18 Digital, the digital arm of Network18, announced the elevation of Ranadeep Chakravarty to marketing head of Firstpost, News18 and

Television TV Channels People
TiVo Renews Personalized Content Discovery Platform Agreement with Foxtel

SINGAPORE: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Foxtel, Australia’s leading subscription-TV platform, has renewed its license to TiVo’s Search and Recommendation services and will have access to TiVo’s Personalized...

Television TV Channels GECs
Regional becoming the focus for festive advertising

The last quarter of the year is the best season for everyone. The festive rush not only excites consumers but even brands and advertisers. Television viewership increases and the overall growth in advertising also witnesses an uptake during the festive season.

Television TV Channels Regional
TVision technology will complement BARC India’s data: Yan Liu

Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing advertisers, agencies and television networks with the second-by-second data required to understand the effectiveness of television advertising and programming.

Television TV Channels Viewership
Alipay signs 8-year deal with UEFA

Chinese payment platform giant Alipay has become the official global payment partner of UEFA for the next eight years.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories