Television

CCTV China - Autodesk tie-up for high-definition broadcasting

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MUMBAI: China Central Television (CCTV), China's largest national television network, has expanded its post-production pipeline with media and entertainment solutions from California-headquartered software and services company Autodesk Solutions.

This expansion enables CCTV to centralize its in-house broadcast graphics, offer high-definition (HD) programming, and prepare for the broadcasting of the 2008 Beijing Olympic Games. CCTV is using Autodesk's solutions to help them realize their ideas for sophisticated promo packages, network IDs and show opens for CCTV channels, states an official release.

CCTV has relied on Autodesk's Discreet Flint and Discreet Flame visual effects systems since 1994. The network's post-production pipeline expansion includes the addition of two Discreet Flame systems and two Discreet Smoke editing and finishing systems, along with several seats of Autodesk Combustion desktop compositing software and Autodesk 3ds Max 3D animation software. Further workflow efficiencies are enabled by Autodesk Backdraft, a pipeline media management and input-output (I/O) solution.

"With each solution purchase, we must take into consideration both the current and future demands of graphics packages for an ever-increasing slate of programs," director of Post Production at CCTV Cui Jian Wei said. "Reliability, productivity and flexibility are our main evaluation criteria. Autodesk's solutions fit in with our existing workflow model and provide the capabilities and overall pipeline management to ease our expansion into HD production and our preparation for the Olympics, while allowing for a growing volume of content to be produced."

The vast requirements of CCTV, among the most prolific producers of television content in China, include strong and flexible network management capabilities. Autodesk solutions meet these needs, providing scalable systems and software that can be employed together or separately, depending upon a project's particular needs, the release adds.

"We have partnered with CCTV for more than ten years," Autodesk Software (China) Co. president Dr. Jack Gao said. "CCTV is at the forefront of broadcast production in China, and we are honored that they continue to standardize on Autodesk systems and software as they expand and centralize their post-production infrastructure."

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