Ultra Video invests Rs 200 million in distribution & production

MUMBAI: Home video major Ultra Pvt. Ltd, which recently branched out into film production and distribution, is investing Rs 200 million this year.

The company is producing six low-budget Hindi movies. As part of the investment, Ultra has also acquired a host of kids movies from the Canada-based International Keystone Entertainment Inc for distribution in India.

Two movie projects are nearing competition. Chor Mandli, directed by Sanjay Khanna, is slated for release in August. The film is currently in the post-production stage. Chandar Behal-directed Ek Hi Rasta has a tentative release schedule in September.

Ultra will distribute its Hindi film projects in some territories. "We will distribute both the movies in some areas. The distribution deals in other territories are yet to be finalised," says Ultra managing director Sushilkumar Agrawal.

Ultra is targeting the niche kids segment in India by acquiring almost 10 kids movies for distribution. Among the movies acquired for distribution from International Keystone Entertainment are Airbud, Most Valuable Primate (MVP), Most Extreme Primate (MXP), The Duke, Chestnut and Spymate. "We will be distributing Spymate, distributed by Miramax worldwide, in India and SAARC countries. Spymate and Chestnut are targeting a Christmas release," says Agrawal.

Ultra was presently in talks with more international banners for simlar deals, he adds.

Ultra has plans of expanding its television content production business, but it is some time away. "We have plans to get into TV production. Before approaching any channel, we want to make sure that we have enough bank of episodes. But this will take some time," says Agrawal. The only television serial venture Ultra has to its name is Inspector, a 108-episode show telecast in DD Sahyadri during 2003-1004.

On the animation front, Ultra has produced 300 hours of programming. It is also targeting the regional networks by dubbing this content to almost 10 Indian languages. "We have already roped in broadcasters including Star and ETV," he says.

Latest Reads
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak .

Television TV Channels News Broadcasting
Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18

Television TV Channels Kids
The Irwin Family -Terri, Bindi and Robert - come home to Animal Planet in ‘CRIKEY! IT’S THE IRWINS’ which premiers in India on November 15 at 9 PM IST

Lace up your boots because you’re about to embark on the journey of a lifetime with the family that’s bringing khaki back.

Television TV Channels English Entertainment

MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of...

Television TV Channels News Broadcasting
Cartoon Network celebrates 20 years of heroic supremacy of The Powerpuff Girls in November

Cartoon Network, home to the three fabulous superhero sisters, Blossom, Bubbles and Buttercup rings in 20 glorious years of ‘The Powerpuff Girls’ this November. Cartoon Network India along

Television TV Channels Kids
Eros International acquires highly anticipated Telugu film Amar Akbar Anthony

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, in association with Mythri Movie Makers will be releasing Telugu action entertainer Amar Akbar Anthony.

Television TV Channels Music and Youth
Republic TV continues to dominate English news genre: BARC week 44

In the Hindi news (U+R) genre, Zee News climbed two slots to the third position in week 44 of BARC ratings. Aaj Tak yet again stood on top in all the three genres. Republic TV continues its dominating streak in the English news genre.

Television TV Channels Viewership
Essel Group engages Goldman Sachs to sell half its stake in Zee Entertainment

Mumbai: 13th November 2018, Subhash Chandra and family along with its advisors met in Mumbai over the Diwali weekend to undertake a strategic review of its businesses in view of the changing global media landscape. The strategic review underscored the importance of technological advancements such...

Television TV Channels GECs
Get ready to go on a Royal Journey with FYI TV18’s ‘Royal India with Samira’

Ever wondered what Maharaja’s at their Royal palaces eat for their dinner? From understanding what all goes into the making of a royal meal to stealing some royal recipes, Samira is all set to take you for a Rich Food adventure.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories