Television

Paramount Films revamps distribution network in India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/09/pvr.jpg?itok=cMtsyVpZ

MUMBAI: The going has not been easy for Hollywood studios in India. Faced with a stubborn loyal market that prefers local products, American studios are finding it difficult to sustain growth. Hollywood accounts for just five to eight per cent of the film revenue pie in India. Fox shut shop earlier this year. However, one way to penetrate the Indian market is to forge tie-ups with local distributors who understand its complexities.

Earlier this year, Miramax forged a tie up with UTV who will distribute its films in the country. Now Paramount Films of India (PFI) a subsidiary of United International Pictures (UIP), which distributes films of Paramount, Universal and Dreamworks, has tied up with four Indian film distributors.

PVR Pictures will distribute PFIs product in Delhi and Gurgaon. Eurasia Visuals will handle UP, Rajasthan and East Punjab. Shravan Shroff's Shringar Films will handle Maharashtra, Gujarat and Central India. Hansa Pictures will handle the Southern states of Tamil Nadu, Andhra Pradesh, Karnataka and Kerala.

PFI will continue to distribute films directly in the metros. The first major product under the new deal is Steven Spielbergs War Of The Worlds. Speaking to Indiantelevision.com on this, Kurt Rider, UIP senior V-P sales and marketing Asia, while not divulging the revenue sharing arrangement details, said, We are very mindful of our costs. India can be perilous in that you can spend too much and not be profitable."

"Over the years we have been able to carefully judge what films work and what dont. This way we have not spent too much on our overheads. Now that we have an alliance with these four players we feel that we can be a bit more aggressive and spend a bit more money. One factor that will help us grow the business is the multiplex boom. This will enable us to bring in a bigger variety of films.

Rider says that paramount is looking at building up long term relationships with its partners. Prior to us deciding on the partners, we had companies approaching us and offering attractive money for a few major titles. However, we do not want to focus too much on the short term profits. We did not do a bidding process. We made our choice based on their willingness to work with us for 52 weeks. These companies have a transparent network, great connections. They are trustworthy and are incredibly hardworking.

While conceding that India is small in terms of revenue, Rider expressed more confidence in India faring as a revenue source for Hollywood compared with China. Of course, nobody is going to be biting their nails about the revenue that comes from India compared to Japan, Taiwan and Korea. Those markets account for 7580 per cent per cent of our revenue in Asia.

Outside the US, our other key markets include Britain and France. However, what is promising about India is that Indians love movies. It is okay that we are not number one. We are not looking to conquer the whole world. However if the cinema outlets grow, then we will also benefit. In Korea, despite being pushed to number two by the local film industry, our revenues have still grown.

Shroff said that Shringar is looking to open an office in Kolkata to handle that market. When that happens

PFI may work with them there. Rider acknowledged the fact that the government has allowed Hollywood to have

a level playing field. There is no government interference and some of the problems that Hollywood is facing in India are also being faced by Bollywood. The biggest one is piracy. He noted the difficulty in checking piracy in Asia at a time when the counterfeit DVD is as good as the genuine product. What we need is more cooperation from the different governments."

"They need to realise that they are also losing out on tax revenue. As far as India is concerned, I would like to see the government strengthen the optical disk law. Digital distribution is the way of the future. Right now though, we do not support E Cinema because the product is not as good as what you get on a 35mm screen. We support the D system.

As far as distribution in other countries in Asia are concerned UIP does it directly. In China it goes through China Film which is a government owned distribution entity. In Philippines, Hong Kong and Indonesia, UIP has agents to manage the business. As far as marketing and promotional activities are concerned Rider noted that the Internet is a key tool in Korea and Japan. It has a tie up with Hitachi in Singapore, China and Japan for "War of The Worlds".

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/goel_0.jpg?itok=E8EnbUu2
Jawahar Goel raises alarm of emerging Star cricket monopoly (updated)

This is Jawahar Goel at his inimitable best. The TV industry old timer and chairman & MD of India’s largest satellite TV distribution platform Dish TV.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/abp_0.jpg?itok=QUHQx6eH
ABP News TV says it has crossed 7-mn mark on Twitter

@abpnewstv, the Twitter handle of ABP News, has claimed to have crossed seven million followers. This growth, ABP says, has been fuelled by what it called real-time updates and engaging content on latest news and happenings from across India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/amit-nair.jpg?itok=EXBgTfgm
Men@10's unique content to help Living Foodz sustain its position, says Amit Nair

Watch your favourite lifestyle shows this month, as Living Foodz' ‘Men@10’ has got under way; it airs every Monday to Friday between 10 - 12 midnight. Living Foodz business head Amit Nair said, “Living Foodz has sustained its position in the lifestyle genre, owing to its unique content. Our shows...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mohan.jpg?itok=n7ztN1Qm
Carnival Cinemas appoints Mohan Umrotkar as CEO

Spearheaded by Dr. Shrikant Bhasi, Carnival Cinemas has appointed Mohan Umrotkar as its chief executive officer. He takes over from P. V. Sunil who has been elevated as the managing director of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Dmitry%20Shishkin%20BBC_0.jpg?itok=lQAV7bYt
Why India expansion makes sense to BBC

MUMBAI: BBC is rising to the fact that expansion in India makes logical sense. With the proliferation of news sources, BBC is witnessing a mobile revolution especially in India, Asia and Africa. "It would be presumptuous to think that people would come to our websites just because we’ve launched...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_1.jpg?itok=I4RqQXC3
STAR, Zee & Times top media list, Airtel & Tata Sky entrenched

MUMBAI: STAR, Zee and Times have continued to lead in the list of top 10 media groups in India. The growth of television distribution firms, Business Standard reported, has been one of the major changes the listing has seen in five years. Bharti Airtel and Tata Sky are now well-entrenched in the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_0.jpg?itok=C2sUrpU-
English News, Religious & Music HSM genres lose: Chrome DM

MUMBAI: 'Sports - All-India' genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/supriya%2Bsahu.jpg?itok=LT0XJXPj
Doordarshan welcomes young anchors, expects CVs by 31 Aug

NEW DELHI: In a attempt to infuse new and fresh talent, the public broadcaster Doordarshan has invited youngsters to join the organisation as anchors and presenters.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/sameer.jpg?itok=BviS2VG0
Zee brings first English-language South Asian reality show to U.S, ropes in Lexus & Wells Fargo

Zee Entertainment Enterprises (ZEEL), a worldwide content company, is breaking new boundaries globally by making a tremendous impact in the U.S. The organisation’s leading Hindi channel, Zee TV, which was the first Hindi channel to be launched in the U.S. in 1998, is now making its presence felt in...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories