Television

Paramount Films revamps distribution network in India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/09/pvr.jpg?itok=cMtsyVpZ

MUMBAI: The going has not been easy for Hollywood studios in India. Faced with a stubborn loyal market that prefers local products, American studios are finding it difficult to sustain growth. Hollywood accounts for just five to eight per cent of the film revenue pie in India. Fox shut shop earlier this year. However, one way to penetrate the Indian market is to forge tie-ups with local distributors who understand its complexities.

Earlier this year, Miramax forged a tie up with UTV who will distribute its films in the country. Now Paramount Films of India (PFI) a subsidiary of United International Pictures (UIP), which distributes films of Paramount, Universal and Dreamworks, has tied up with four Indian film distributors.

PVR Pictures will distribute PFIs product in Delhi and Gurgaon. Eurasia Visuals will handle UP, Rajasthan and East Punjab. Shravan Shroff's Shringar Films will handle Maharashtra, Gujarat and Central India. Hansa Pictures will handle the Southern states of Tamil Nadu, Andhra Pradesh, Karnataka and Kerala.

PFI will continue to distribute films directly in the metros. The first major product under the new deal is Steven Spielbergs War Of The Worlds. Speaking to Indiantelevision.com on this, Kurt Rider, UIP senior V-P sales and marketing Asia, while not divulging the revenue sharing arrangement details, said, We are very mindful of our costs. India can be perilous in that you can spend too much and not be profitable."

"Over the years we have been able to carefully judge what films work and what dont. This way we have not spent too much on our overheads. Now that we have an alliance with these four players we feel that we can be a bit more aggressive and spend a bit more money. One factor that will help us grow the business is the multiplex boom. This will enable us to bring in a bigger variety of films.

Rider says that paramount is looking at building up long term relationships with its partners. Prior to us deciding on the partners, we had companies approaching us and offering attractive money for a few major titles. However, we do not want to focus too much on the short term profits. We did not do a bidding process. We made our choice based on their willingness to work with us for 52 weeks. These companies have a transparent network, great connections. They are trustworthy and are incredibly hardworking.

While conceding that India is small in terms of revenue, Rider expressed more confidence in India faring as a revenue source for Hollywood compared with China. Of course, nobody is going to be biting their nails about the revenue that comes from India compared to Japan, Taiwan and Korea. Those markets account for 7580 per cent per cent of our revenue in Asia.

Outside the US, our other key markets include Britain and France. However, what is promising about India is that Indians love movies. It is okay that we are not number one. We are not looking to conquer the whole world. However if the cinema outlets grow, then we will also benefit. In Korea, despite being pushed to number two by the local film industry, our revenues have still grown.

Shroff said that Shringar is looking to open an office in Kolkata to handle that market. When that happens

PFI may work with them there. Rider acknowledged the fact that the government has allowed Hollywood to have

a level playing field. There is no government interference and some of the problems that Hollywood is facing in India are also being faced by Bollywood. The biggest one is piracy. He noted the difficulty in checking piracy in Asia at a time when the counterfeit DVD is as good as the genuine product. What we need is more cooperation from the different governments."

"They need to realise that they are also losing out on tax revenue. As far as India is concerned, I would like to see the government strengthen the optical disk law. Digital distribution is the way of the future. Right now though, we do not support E Cinema because the product is not as good as what you get on a 35mm screen. We support the D system.

As far as distribution in other countries in Asia are concerned UIP does it directly. In China it goes through China Film which is a government owned distribution entity. In Philippines, Hong Kong and Indonesia, UIP has agents to manage the business. As far as marketing and promotional activities are concerned Rider noted that the Internet is a key tool in Korea and Japan. It has a tie up with Hitachi in Singapore, China and Japan for "War of The Worlds".

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/HD-broadcast.jpg?itok=U_BhS1Fe
HD broadcast to propel switchers market to $ 2.47bn by '24, A-Pac may surpass N. America

MUMBAI: As the world transitions from analogue content to digital broadcasting, it is in dire need of broadcast switchers. This trend has created a remarkable demand for broadcast switchers in the developing countries of India, Japan, Africa, Ukraine, and Russia amongst others as they are working...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/logo.jpg?itok=vQXL9exe
Return of Rebel 2 & PK return Sony Max to top 10 prog list across genre

BENGALURU: The airing of The Return of Rebel 2 across Hindi Movies (Urban+Rural), Hindi Movies (Urban) and Hindi Movies (Rural) and PK along with Son of Satyamurthy in the Hindi Movies (Urban+Rual) and Hindi Movies (Urban) markets saw Son Max re-enter the Top 10 channels across genre All India (U+...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/Anil_Shubhranshu_Vinit.jpg?itok=l3BRI6z2
PKL 5 advertisers grow three-fold, sponsorships rise 320%

MUMBAI: Pro Kabaddi League (PKL) sponsorship revenue, in the fifth year, rose 320 per cent in 2017 and there was three times increase in the number of advertisers, Star India EVP and head - ad sales Anil Jayaraj said at the Mumbai event announcing the PKL 5. Star India owns the on-ground...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/matheww.jpg?itok=GfhBRjwI
Next Animation Studio appoints Duntemann as chief creative officer

Next Animation Studio (NAS) has announced that Matthew Duntemann has joined the company as Chief Creative Officer. Based at NAS headquarters in Taipei, Duntemann will report directly to the CEO Indra Suharjono.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/andrews.jpg?itok=PE4BTugT
Keshet hires kids content veteran Nicola Andrews to lead acquisitions & sales

Keshet International (KI) has appointed Nicola Andrews, a kid’s content expert with more than 20 years’ experience, to lead its recently announced kid’s division. Nicola joins KI as Senior Sales & Commercial Director, Kids, based in London, reporting to Keren Shahar, COO KI and President of...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Ruper%20Murdoch.jpg?itok=Uzqo3f6G
Ireland clears Fox' proposed acquisition of Sky

MUMBAI: 21st Century Fox has welcomed the decision by the Republic of Ireland’s Minister for Communications, Climate Action and Environment to clear the company’s acquisition of the outstanding shares of Sky that the company does not already own, ruling that the proposed transaction will not...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Kevin_Vaz-Alok_Jain_0.jpg?itok=CjSsH2Pw
Movies HD in Star Maa's refreshed identity with new programmes

MUMBAI: Star Maa, the Telugu GEC of Star Network, is rechristening its network channels under the Star Maa umbrella. On 25 June, the brands Maa Music, Maa Gold and Maa Movies were respectively rebranded as Star Maa Music, Star Maa Gold & Star Maa Movies. Apart from the refreshed movies channel...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Amit_Goenka.jpg?itok=IOIDgXBL
ZEEL to globally strengthen its 'largest Indian entertainment' brand identity, says Amit Goenka

Internet is significantly changing the way we consume entertainment -- AR and VR are becoming commonplace. Over 60% of the world’s population is ‘digitally connected’ today. Content companies and advertisers are swiftly adapting to the new reality and redefining their strategies to stay on the top...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Emal_Pasarly_0.jpg?itok=1R1FR0DZ
BBC Pashto adds arts to its TV offer

MUMBAI: The BBC Pashto flagship TV programme, BBC Naray Da Wakht (BBC World Right Now), is launching a weekly arts supplement. From 1 July 2017, the weekly slot, Hunary Shabay (Art Moments), will focus on art and literary news from Afghanistan, Pakistan and from around the world. BBC Pashto is...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories