MUMBAI: Taraana, the musical show on ETC, which airs old songs back to back, is attracting more male viewers, claims the channel.

Taraana is a daily musical show that airs at 3:30 pm from Monday to Saturday.

The channel, quoting TAM data, claims that between 5 June and 11 June, 15 to 35 year old males (Hindi speaking C&S markets) gave Taraana a TVR of 0.3, the third position among music channels.

The show is the pot-purée of hits from the fifties, sixties and seventies songs. This is back-to-back compilation of up beat tracks down the three decades.

The show regularly plays songs sung by "golden oldies" like Geeta Dutt, Lata Mangeshkar, Asha Bhonsale, Suraiya, Noorjehan, Manna Dey, Mukesh, Kishore Kumar, Mohammad Rafi and many others at their vocal best .

ETC has music dominating more than 98 per cent of its programming content.