Cambodia
becomes the 11th market in the Asia Pacific region
that shares its Asian Disney Channel regional feed
and the ninth market in Asia to carry its Playhouse
Disney Channel feed.
Walt
Disney Television International Branded TV (Asia Pacific)
senior vice president and managing director Nicky
Parkinson said, "Disney’s expansion in Asia
continues with the entry of Disney Channels into Cambodia
this month. The rapid growth of our pay-TV presence
into four markets within six months signifies our
unwavering commitment to deliver quality Disney family
entertainment to the region."
Miranda
said, "The Walt Disney Company has identified
international growth as one of its key strategic initiatives
in the years to come. With the dramatic potential
of Asia, it was important for us to build an entry
vehicle for our brand in as many countries as possible.
Cambodia adds to that process for this phase of our
business."
Disney
launched its first channel outside of the US in 1995
with the launch of Disney Channel Taiwan in March
of that year. Since then, its Asian footprint has
grown into four Disney Channel feeds into Taiwan,
Australia/New Zealand, South East Asia/Korea and India.
Disney
also launched Playhouse Disney Channel, its second
channel brand, in April 2004. Toon Disney, its third
channel brand, debuted into India last December.
To
date, Disney Channels are now in 15 markets in the
Asia Pacific region. Playhouse Disney Channel is in
nine markets while Toon Disney is in one. Disney broadcasts
its feeds in six languages and five subtitle tracks.
Disney
Channel is the most watched pay-TV kids channel in
the region where it ranked first among kids viewers
in markets such as Singapore, Malaysia, the Philippines,
Australia, and New Zealand where cable/satellite TV
ratings are available. Playhouse Disney programming
blocks on Disney Channel regularly win their timeslots
versus other cable/satellite channels in the region
among young children. Disney branded shows consistently
win their timeslots among children viewers.
On
terrestrial television, Disney has continued its long
standing tradition of Disney Clubs and Disney branded
programming blocks in multiple markets. To date, Disney
branded blocks are available in 11 markets in the
Asia Pacific broadcasting over 60 hours of Disney
programming every week to over 380 million households.
