Television

Radio Mirchi to organise Radio Works 2005 on creativity and radio advertising

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/11/Itv_0.jpg?itok=bilNmJkE

MUMBAI: A significant reason why radio revenues have grown in the UK has been the concerted efforts by radio companies to educate advertisers and advertising agencies on how to use radios power to the fullest.

In India too, Entertainment Network India Limited (ENIL) has been constantly working in this direction through initiatives like the Steve England workshop and the Kaan Awards, informs an official communiqué.

Radio Mirchi -- the radio network owned by ENIL, a Times group company will be organizing Radio Works 2005, in Mumbai, New Delhi and Bangalore, on 21 June to 23 June 2.

The lead speaker for Radioworks 2005 will be Joanna McCrostie, Group Head of Commercial Production, GCap Media plc., assisted by Christopher James Taylor, consultant, GCap Media plc.

The media release adds that Radio Works 2005 is an effort by Radio Mirchi to bring into focus the importance of "creativity" in radio advertising - the most important ingredient in a medium that is defined by sound.

The target audience of the seminar are the creative professionals from advertising agencies and media planning/ buying professionals.

The key highlights of the seminar includes -

§ Radios growth as a medium in the UK over the past 12 years.

§ Ideas are the life-blood of any creative business, they should come from any source

§ How creative people should turn ideas into viable options by experimentation with different influences

§ The need to address inhibitions about extending brand identity into sound

§ Voice the essential element of radio

§ The magic of music in radio ads

§ Radio's relationship with the listener

§ Radio's ubiquity

§ Radio's immediacy

§ Radio as both an auxiliary and interactive medium

§ Radio as invisible and ambiguous

§ How can radio propagate 'Word of Mouth'?

§ Role of elements of sound, sonic branding, voice and production values

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/sony-bbc-earth.jpg?itok=rLtcwPMX
'Spy in the Wild' premieres today on Sony BBC Earth at 9pm

"Spy in the Wild" will premiere on Sony BBC Earth on 16 October at 9pm. One gets to experience the animal kingdom with this unique show.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Punit%20mishra%20zeel.jpg?itok=ZOSl3fGX
ZEEL's Punit Misra: Our new logo signifies aspiration of Indian middle class

MUMBAI: Diwali calls for celebration but  Zee Entertainment Enterprises Ltd (ZEEL) is celebrating for a number of reasons; the most important one being the completion of 25 years of journey in the television industry. Zee TV was the first satellite television of India and as the channel embarks on...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/ZEE5.jpg?itok=3h9r9P2c
Zee TV new logo unveiled; refreshed digital platform Zee5 launch soon

Celebrating its silver jubilee at a grand event here on Saturday, India’s first private satellite TV channel, Zee TV, unveiled a new logo aimed at representing its journey for the next 25 years, while its parent Zee Entertainment Enterprises Ltd (ZEEL) used the occasion to also showcase the logo...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/15/Untitled-13.jpg?itok=rS7_5L2Q
Zee South biz head Prabhakaran says: "Growth trajectory is our focus"

Zee Tamil, a Zee Entertainment Enterprises Limited (Zeel) Tamil channel, today unveiled a new brand logo during the launch of the Tamil edition of ZEEL's homegrown reality musical show – Sa Re Ga Ma Pa. The previous season of the Tamil edition was Sa Re Ga Ma Pa Little Champs, the current edition...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/14/hbo.jpg?itok=K9rAoDeo
HBO snags rights for XXX: Return of Xander Cage in South Asia

Two targets with one arrow - that’s how HBO views its new acquisition. The channel and its HD counterpart will be premiering XXX: The Return of Xander Cage on 15 October 2017 at 1 pm and 9 pm to engage existing audiences and acquire new ones.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/14/Michel%20Adam.jpg?itok=Edr6L-j4
FTV India working on linear and SVoD launch by Dec '17

MUMBAI: FashionTV is taking a leap forward by presenting its unique 12+ new FTV+ OTT channels and FashionFlix SVoD at at MIPCOM, Cannes 2017. The 20-years young global satellite TV network dedicated to lifestyle and fashion, launched its multi-content platforms FTV+ and FashionFlix, presenting...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/13/karan-bajaj.jpg?itok=f6Ba-YiM
DSport sends notice to Impress Matra for protecting its BPL T20 broadcast interest

After the CSA (Cricket South Africa) T20 Global league fiasco, it seems another T20 league is in a mess, albeit of a different kind.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/13/sharmaandromil.jpg?itok=QL6jn7c8
BARC India and DEN Networks join hands for RPD; move to boost TV viewership measurement

TV viewership measurement in India is set to get a boost. In a major development, BARC India has partnered with the cable distribution giant DEN Networks for measuring TV viewership using Return Path Data (RPD) via its digital set-top boxes (STBs).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/13/doctor-strange.jpg?itok=oq0CtE5D
Star Movies brings Marvel's Doctor Strange on 15 Oct in two time-slots

After setting the box office on fire, Marvel’s Doctor Strange is all set to bring his magic alive on the small screen. This Diwali, watch the Sorcerer Supreme triumph over evil, only on Star Movies, on 15 October, at 1 PM and 9 PM.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories