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Terrestrial television continues to enjoy the lion's share with
a 49.7 per cent viewing share, with cable TV following with a 48.2
per cent share, and the growing satellite TV with just a 2.1 per
cent share.
16.5 million of a total 48 million population of Korea are hooked
to television, with a single platform operator Skylife that has
just launched on satellite. Skylife, started in 2000 by a consortium
of broadcasters and newspaper companies, currently has over 1.3
million subscribing households.
In-house production by broadcasters though has shrunk, says Korean
Broadcasting Institute's senior researcher Ik Hee Kang from $ 926
million to $ 805 million from 2003 to 2004. Production of TV software
by the independent sector has increased in the last two years from
$ 182 million to $ 229 million.
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