BBC to launch radio amnesty campaign for Africa

MUMBAI: On 6 July 2005, the BBC launches a radio amnesty in aid of African nations – fronted by presenter Nick Knowles - in which listeners can receive discounts on DAB radios.     

The BBC's digital radio team and BBC Radio Five Live have teamed up with manufacturers and high street retailers across the country to offer listeners a discount of 10 per cent on a new digital radio, when they trade in their portable FM sets.

The old sets will then be reconditioned and sent to Somalia and south Sudan, where they will be distributed by the BBC World Service Trust. The amnesty starts on 6 July and lasts until 26 July, during which time Five Live will support the project on air and around a thousand stores up and down the country will take part. Knowles – already recognised for his work with Comic and Sport Relief - is promoting the campaign on behalf of the BBC and will be raising the project's profile.

He said, "A disused radio set, gathering dust in a spare room in Tunbridge Wells, could end up making a real difference to a family in Somalia. Every set that is traded in will help the educational projects the World Service Trust runs in Africa."

BBC Radio and Music Interactive controller Simon Nelson says, "We're delighted to be working with retailers, manufacturers and the World Service Trust on this project. Everyone involved benefits from this initiative: consumers get a discount, DAB radios sales will increase, and it all helps to support some of the fantastic work the World Service Trust is doing in Africa."

Retailers will accept battery-powered FM/AM radios (not hi-fi separates or mains only sets), which will be reconditioned, fitted with new batteries and shipped for distribution by the BBC World Service Trust and its partner, the African Educational Trust (AET). The trust and the AET will use the radios to further their work on the Somalia Distance Education for Literacy project - or 'Radio Teacher' - which offers education to men and women who have grown up during civil war with no chance of schooling.

There is a shortage of Somali teachers and there are few western volunteers, so the only choice is to use the mass media. The BBC states that radio is by far the most widespread medium in Somalia,.

The project teaches literacy through discussions of issues like human rights, health and environmental protection, and has been a great success, with 10,000 people registering for the first teaching cycle. Given the success of the first phase of literacy training in Somalia, the series is now being run for a second time, with a further 7,000 students signing up. The BBC World Service Trust and AET are also planning to replicate the literacy project for the south Sudanese audience and are also exploring the possibility of training farmers and teachers using similar techniques.

The more radios made available to audiences in Somalia and Sudan, the more students will be able to benefit from these projects.

Latest Reads
FIFA legal action against BeoutQ for WC piracy

MUMBAI: FIFA will be taking legal action against Saudi Arabia-based BeoutQ, a pirated TV service operating in the Middle East and North Africa (MENA), which continues its illegal piracy of 2018 FIFA World Cup broadcasts, according to an official statement, carried by the Saudi Press Agency (SPA)....

Television TV Channels Sports
Viacom18 launches Colors Tamil HD in Singapore on Star Hub

After entering the Tamil GEC market, Viacom18, one of India’s largest entertainment conglomerates, has launched Colors Tamil HD on Star Hub, (channel no. 132) in Singapore.

Television TV Channels GECs
Zee Café, BBC Worldwide launch second season of premium British dramas

Zee Cafe has partnered with BBC Worldwide to once again entertain Indian audiences with premium British dramas.

Television TV Channels English Entertainment
Zee Tamil’s Sembaruthi completes 200 episodes!

Leading Tamil General Entertainment Channel (GEC) – Zee Tamil has been at the forefront of quality content across genres that caters to the diverse entertainment needs of Tamil audiences across the world.

Television TV Channels Regional
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday! From the Abhinetri-famed director A L Vijay, Kanam is a supernatural tale which blends elements of revenge and horror to give the audiences a spine-chilling experience. The film...

Television TV Channels Regional
BARC week 27: Sony sports cluster captures all top five slots

MUMBAI: The 2018 FIFA World Cup Russia continues its strong run for football viewership in India in its fourth week and guided Sony Pictures Network (SPN) India’s sports cluster to obtain all top five positions in the BARC all India ratings.

Television TV Channels Sports
Three channels each from SPN, Star India among top 10 in across genres

There were three channels each from Sony Pictures Network India (SPN) and Star India in Broadcast Audience Research Council of India (BARC) list of top 10 channels across list for week 27 of 2018 (Saturday, 30 June 2018 to Friday, 6 July 2018, week under review or consideration).

Television TV Channels Viewership
Sun TV notices downfall in gross viewership in BARC week 27

Star continues to rule the south regions – Malayalam and Telugu channels Asianet and Star Maa and has also gained second position in the Tamil region pushing behind Zee to the third position in Broadcast Audience Research Council ratings for week 27

Television TV Channels Viewership
BARC week 27: Aaj Tak continues to dominate Hindi news genre

The Broadcast Audience Research Council data for week 27 shows Aaj Tak dominating in Hindi news genre whereas ABP News found itself at second position in Hindi news (R). Republic TV continued to dominate the English news market.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories