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The BBC's digital radio team and BBC Radio Five Live have teamed
up with manufacturers and high street retailers across the country
to offer listeners a discount of 10 per cent on a new digital radio,
when they trade in their portable FM sets.
The old sets will then be reconditioned and sent to Somalia and
south Sudan, where they will be distributed by the BBC World Service
Trust. The amnesty starts on 6 July and lasts until 26 July, during
which time Five Live will support the project on air and around
a thousand stores up and down the country will take part. Knowles
already recognised for his work with Comic and Sport Relief
- is promoting the campaign on behalf of the BBC and will be raising
the project's profile.
He said, "A disused radio set, gathering dust in a spare room
in Tunbridge Wells, could end up making a real difference to a family
in Somalia. Every set that is traded in will help the educational
projects the World Service Trust runs in Africa."
BBC Radio and Music Interactive controller Simon Nelson says, "We're
delighted to be working with retailers, manufacturers and the World
Service Trust on this project. Everyone involved benefits from this
initiative: consumers get a discount, DAB radios sales will increase,
and it all helps to support some of the fantastic work the World
Service Trust is doing in Africa."
Retailers will accept battery-powered FM/AM radios (not hi-fi separates
or mains only sets), which will be reconditioned, fitted with new
batteries and shipped for distribution by the BBC World Service
Trust and its partner, the African Educational Trust (AET). The
trust and the AET will use the radios to further their work on the
Somalia Distance Education for Literacy project - or 'Radio Teacher'
- which offers education to men and women who have grown up during
civil war with no chance of schooling.
There is a shortage of Somali teachers and there are few western
volunteers, so the only choice is to use the mass media. The BBC
states that radio is by far the most widespread medium in Somalia,.
The project teaches literacy through discussions of issues like
human rights, health and environmental protection, and has been
a great success, with 10,000 people registering for the first teaching
cycle. Given the success of the first phase of literacy training
in Somalia, the series is now being run for a second time, with
a further 7,000 students signing up. The BBC World Service Trust
and AET are also planning to replicate the literacy project for
the south Sudanese audience and are also exploring the possibility
of training farmers and teachers using similar techniques.
The more radios made available to audiences in Somalia and Sudan,
the more students will be able to benefit from these projects.
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