Hungama's new 'Hero' lives up to its name

MUMBAI: It has been just a fortnight since Hungama TV’s new live action show Hero went on air, but it has emerged a clear star already. The UTV produced show premiered on 30 May and airs every Monday to Thursday at 7.30 pm.

Latest Tam reports (29 May – 4 June) have it that Hero touched a TVR of 1.31 on 31 May. The TVR catapulted the channel to a staggering 166 per cent growth in the 7.30 - 8 pm time band.

Further, the show has emerged as a favorite among 10-14 SEC ABCs recording a TVR of 1.41 on 2 June and an average of 1.11 for the launch week, which resulted to a hike of 173 per cent for Hungama TV in the 7.30 - 8 pm time band for Monday – Thursday superceding both Cartoon Network (0.63) and Pogo (0.89) in the respective time band.

"Hero’s appeal reflects our extensive research into kid’s viewing preferences. This research revealed that kids enjoy the theme of ‘Good winning over evil’ and the struggle that follows. The show’s strong emotional appeal and Indian values, along with the fantasy and comedy elements make a great viewing experience for kids," says Hungama TV programming head Zarina Mehta.

Hero is a live action fantasy about the heroic deeds and adventures of an ordinary boy Joy, who is bestowed with out-of-this-world magical powers by the Goddess Durga to help him fight the arch-villain Viraat. His two beloved toys Dholu and Bubbli also transform into hilarious characters.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories