MUMBAI:
It has been just a fortnight since Hungama TV’s
new live action show Hero went on air, but it
has emerged a clear star already. The UTV produced show
premiered on 30 May and airs every Monday to Thursday
at 7.30 pm.
Latest
Tam reports (29 May – 4 June) have it that Hero
touched a TVR of 1.31 on 31 May. The TVR catapulted
the channel to a staggering 166 per cent growth in the
7.30 - 8 pm time band.
Further,
the show has emerged as a favorite among 10-14 SEC
ABCs recording a TVR of 1.41 on 2 June and an average
of 1.11 for the launch week, which resulted to a hike
of 173 per cent for Hungama TV in the 7.30 - 8 pm
time band for Monday – Thursday superceding both
Cartoon Network (0.63) and Pogo (0.89) in the respective
time band.
"Hero’s
appeal reflects our extensive research into kid’s
viewing preferences. This research revealed that kids
enjoy the theme of ‘Good winning over evil’
and the struggle that follows. The show’s strong
emotional appeal and Indian values, along with the
fantasy and comedy elements make a great viewing experience
for kids," says Hungama TV programming head Zarina
Mehta.
Hero
is a live action fantasy about the heroic deeds
and adventures of an ordinary boy Joy, who is bestowed
with out-of-this-world magical powers by the Goddess
Durga to help him fight the arch-villain Viraat. His
two beloved toys Dholu and Bubbli also transform into
hilarious characters.
Latest
Tam reports (29 May – 4 June) have it that Hero
touched a TVR of 1.31 on 31 May. The TVR catapulted
the channel to a staggering 166 per cent growth in the
7.30 - 8 pm time band.
