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ABU and Unesco ink deal for establishing branded AV section

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MUMBAI: The Asia-Pacific Broadcasting Union (ABU) and Unesco's programme for creative content have announced a new partnership for the establishment of a branded section of audio visual content listings on Unescos Audio Visual E-Platform.

The ABU will work with its more than 102 member broadcast companies from across the Asia-Pacific region in identifying content suitable for exchange and promotion in the international market.

Unesco's Audiovisual E-Platform provides global on-line contact between filmmakers, broadcasters and distribution outlets, enhancing the promotion and distribution of culturally diverse audiovisual content.

The E-Platform contains recently produced, innovative documentaries, short films and TV-magazines, which are original in form and content and go beyond conventional forms of filmmaking. Selected productions provide a genuine expression of different cultures, and are ready for on-line, full-length screening, which can be viewed at http://creativecontent.unesco.org.

The new ABU-Unesco partnership and call for entries fulfills both the objectives of Unesco in enhancing the promotion and distribution of culturally diverse audiovisual content as well as the responsibility of the ABU in supporting its member broadcasters and producers to gain greater visibility and interaction in the international market place.

"Unescos E-Platform is an important initiative for aiding television, film and documentary producers and provides a vehicle for promoting, marketing and exchanging content. It will help in providing access and visibility to producers and content that otherwise find it difficult to compete in international markets," said ABU secretary general David Astley.

At a global level, broadcasters, distribution outlets and relevant institutions will be able to read about the work of producers and watch samples on-line before contacting the rights holders for acquisition.

Acquisitions, commercial transactions or negotiations will be done directly between the copyright holders and the persons interested in acquiring the content. While not acting as agent of any of the content listed on the E-Platform, Unesco and the ABU are committed to fostering respect for the copyright of Audio-visual works.

Unesco's Audiovisual E-Platform is a highly secured platform designed for professionals in the film and television industry as a means of promotion and distribution of creative productions at local, regional and international levels. Unesco ensures the security and restriction of access.

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