As
part of the summer programming line up, Pogo aired
Harry Potter and The Chamber of Secrets on
22 May at 2 pm, which notched TVRs of 2.0 in 4-14
C&S and TVRs of 4.0 in SEC AB kids – all
India.
In
addition, Harry Potter & The Sorcerer’s
Stone, which was aired on Pogo last year, once
again posted good ratings with its Cartoon Network
premiere on 15 May. This movie received a 3.0 TVR
for All India, All SECs and a 3.9 TVR for All India
SEC AB.
Turner
Entertainment Networks Asia senior vice president
and general manager Ian Diamond said, "We are
truly pleased that we have delivered on our promise
to Indian kids in bringing them the best in world-class
programming across genres, including movies. The overwhelming
response to Harry Potter & The Sorcerer’s
Stone and Harry Potter and The Chamber of Secrets
on our channels has surpassed all expectations and
beaten all other movies telecast on kids’ channels
in recent times. The double-whammy is, indeed, a reaffirmation
that we have provided Indian kids with compelling
content that is both engaging and entertaining."
In
addition, the slew of new summer programming launched
by Cartoon Network and POGO has received a stupendous
response from viewers across India. On Cartoon Network,
The Legend of Prince Ram, rated 2.0 TVR while
the new show, Beyblade rated, on an average,
an above 1 TVR (5.30 pm) while Cartoon Network’s
Sunday morning line up (9 am – 12 noon) posted
an average above 1 TVR as well!
Since
its launch on Pogo, the rib–tickling game show
Takeshi’s Castle has consistently delivered
an average of above 1 TVR to become one of the highest
rated shows on the channel. The show is hosted by
Javed Jaffrey and on an average, rates higher than
any other show on a kids’ channel, excluding
Cartoon Network.
The
locally produced series MAD has shown week-on-week
growth since its launch on 24 April with the latest
high of 0.9 TVR among All SEC and 1.9 TVR among SEC
AB on 15 May (Tam India, 4-14, SEC AB C&S). SMS
and online contests held during the MAD shows
have received more than 70,000 entries across Cartoon
Network and Pogo.
Turner
International India managing director Anshuman Misra
said, "The high ratings that both Cartoon Network
and Pogo have delivered for the compelling summer
programming line up demonstrates the success of our
programming strategy. As the resident kids’ experts,
we are continually evolving and evaluating our programming
strategies to reflect the changing viewing needs of
the consumer. As in previous years, we are pleased
that our strategic approach to programming has once
again paid rich dividends, and we are confident that
we will maintain this momentum over the years to continuously
engage our Indian viewers."
