MUMBAI: Discovery Asia has appointed Tom Keaveny as its new executive VP and MD.

He takes on the job from next month.

He succeeds Neville Meijers, who becomes Discovery US executive VP for strategy.

Keaveny will oversee seven networks that reach 23 countries and 280 million cumulative subscribers. He was most recently the senior VP of sales and revenue for Discovery Networks Latin America, based in Miami. Prior to that he was at Discovery Networks Asia as senior VP of sales and revenue. Keaveny was also VP of affiliate sales and marketing for Discovery Networks Europe from January 2000 to June 2001, a position he assumed after several years at Eurosport.

Discovery Networks International president Dawn L. McCall said, “Tom’s knowledge of the advertising community and multi-channel pay television market in Asia and the Pacific Rim enables him to readily step to the helm while his personal contacts in the region provide continuity to our clients and employees.

“The Asia Pacific Rim business is an important component of Discovery Networks’ growth strategy and Tom’s experience working in our other regions and senior stature in the division make him uniquely suited to assume this important leadership position.”