Television

FIFA Cup to be aired live on ESPN Star Sports with Hindi commentary

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/16/espn1.jpg?itok=PtEmazMu

MUMBAI: ESPN Star Sports (ESS) announced that it would be having a special Hindi-programming package for the live and exclusive telecast of the FIFA Confederations Cup 2005.

Taking a cue from the success of introducing Hindi commentary during UEFA Euro 2004, ESS has extended mere Hindi commentary into a full Hindi flavour programming. The package will include live Hindi commentary, special preview and review show on all matches. However, English programming for Confederation Cup will continue as usual.

ESS has signed former international and chief coach East Bengal Subhash Bhowmick, eminent sports journalist Novy Kapadia and experienced commentator on football, Ghaus Mohammed for the live commentary and in-depth analysis during the preview and review shows on the FIFA Confederations Cup 2005.

ESS' own presenter and host for the Football Locker Room -- Sudhi Sachdev will host the preview and review shows.

ESPN Software India Pvt Ltd vice president sales and marketing Sricharan Iyengar said, "We soft launched Hindi with the telecast of the UEFA Euro 2004 championship last year. Hindi commentary helped us in further increasing penetration in traditional soccer markets. Hindi telecast also enabled us to open up several non-traditional markets for soccer, like UP, Gujarat, Punjab and so on, as testified by the viewership numbers of UEFA Euro 2004. We are clear that localisation adds a lot of value to our telecasts especially for viewers who find it difficult to understand the heavily accented English or for viewers who are not familiar with English at all."

"As a company we are ready to explore further localisation including multi-lingual commentary, including Bengali, for our telecast of the FIFA World Cup 2006. We will review our programming initiatives with the Confederations Cup very meticulously. The review will form the basis of our programming initiatives for the FIFA World Cup 2006," he added.

ESPN Software India Pvt LTD director corporate communications and event management group Himanshu Verma said, "Our marketing and localisation efforts have borne fruit. In EPL, we have been able to improve the acceptance of EPL teams. The number of markets, which have started recording 1+ rating for EPL, has increased. Key markets such as Mumbai, Kolkata have shown steady growth in viewership. Mumbai has recorded some very high numbers like 4.03 for a Liverpool vs Arsenal match and such examples are on a rise. Localisation through Hindi commentary during Euro 2004 paid dividends in the Hindi belt with average ratings of 2.20 in Orissa, 1.50 in Maharashtra, 0.86 in Punjab, 0.72 in MP, 0.71 in Gujarat and 0.52 in UP."

ESS launched a focused marketing campaign on 1 June to promote the FIFA Confederations Cup. Fifteen trams have donned the colors of Confederations Cup, across the length and breadth of Kolkata. Around 20 hoardings have been taken across the major towns of West Bengal like Siliguri, Burdwan, Baharampur, Krishnanagar and Asansol to spread the tournament fever. In addition the publicity campaign will be supported with print advertising, radio spots and consumer contests.

With all the concerted efforts of ESS, soccer viewership is seeing a steady growth in India. The telecast of The UEFA Euro 2004 championship last year on ESS has yielded great viewership numbers, said an official communiqué from the company.

Kolkata averaged 6.77 for all matches in the given period while the 9:30 pm matches averaged 10.56 in the city. Various marketing initiatives by ESS like painting the metros and trams with Euro images, posters, movie halls etc have definitely helped in pushing the numbers. The Portugal Greece Final did an astounding 16.7 in Kolkata, which is higher than the IFA Shield match between Mohun Bagan and East Bengal last year, making it the highest rated non-cricket program for ESS in this market, added the communiqué

ESS has recently signed an agreement with Infront Sports and Media (FIFA's exclusive television partner for the event), under which ESS will provide full and exclusive coverage of the 2006 FIFA World Cup including all 64 matches, in addition to the telecast of the FIFA Confederation Cup 2005, on its two channels ESPN and Star Sports. The FIFA Confederation Cup 2005 kicks off on 15 June and will showcase a bonanza of 16 matches including 12 round robin matches and two semifinal matches on 26 June. The final will be played in Frankfurt on 30 June, 2005.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/bob.jpg?itok=zPgBgsME
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/mania.jpg?itok=Jb64uy53
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/spn.jpg?itok=yceBilrp
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Jayantilal_Gada.jpg?itok=-ygDcfK4
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Bert_Habets.jpg?itok=_3lbVIV6
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/james.jpg?itok=rGws6itt
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/zee-tamil.jpg?itok=zryzfAwz
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories