Television

Star Ananda leads in the first week

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/15/zee_news.jpg?itok=oDs1q7s1

MUMBAI: Star News? Bengali sibling, Star Ananda, seems to have got off to a good start. At least in Kolkata. In the first week, figures show that it managed to corner a market share of 38 per cent amongst news channels.

Officially born on 1 June, Star Ananda?s nearest rivals in the first week in the Kolkata market have been Tara Newz and, surprisingly, Hindi news channel NDTV India, both of which have a 10 per cent market share each, as per TAM data.

Aaj Tak, Zee News and Star News with market share of nine per cent, seven per cent and six per cent, respectively, follow the top three.

Surprisingly, for a city that should have been more at ease with English than Hindi, apart from the local Bengali language, English news channels? market share is negligible.

According to the TAM data, in the first week of Star Ananda?s launch, channels like NDTV 24x7 and Headlines Today have a market share of three and one per cent each. International news channels like BBC World and CNN too sit low in the pecking order with one per cent market share each in Kolkata.

Uday Shankar, CEO of Media Content and Communications Services India Pvt Ltd (MCCS), which manages Star Ananda, attributes the performance to the ?presentation of news on the channel,? which focuses on having a balance between local and national, international and other types of news.

On the day the Bengali news channel made its debut, TAM figures show, it had notched up a market share of 45 per cent, followed by Tara Newz and Aaj Tak, which had shares of 10 and eight per cent, respectively.

Contacted by Indiantelevision.com, Tara Newz, promoted by former Star India CEO Rathikant Basu, did not hand out any comment on Star Ananda?a performance. However, Kolkata based industry observers pointed out that the high market share of Star Ananda could have been the curiosity of viewers to check out a new product.

It needs to be seen whether Star Ananda could sustain this market share over a longer period of time, a media expert observed.

According to TAM data, national language news programming in Hindi or English has 36 per cent viewership in the largely Bengali speaking West Bengal market. Regional language news parogramming in Bengali garners as much as 46 per cent viewership.

MCCS is a 74:26 joint venture between ABP group and the Rupert Murdoch-controlled Star Group. The company has plans to make forays into other languages too offering basically news and current affairs based programming.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/aaj-tak.jpg?itok=Wi61qSr1
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak .

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/children.jpg?itok=0w-PSLPz
Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/animal-planet.jpg?itok=GK2QBFXl
The Irwin Family -Terri, Bindi and Robert - come home to Animal Planet in ‘CRIKEY! IT’S THE IRWINS’ which premiers in India on November 15 at 9 PM IST

Lace up your boots because you’re about to embark on the journey of a lifetime with the family that’s bringing khaki back.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/aib.jpg?itok=V7Hl7Z48
OBESITY AMONG DIABETICS ON THE RISE IN URBAN INDIA, new study finds

MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/powerpuff.jpg?itok=apUe6L69
Cartoon Network celebrates 20 years of heroic supremacy of The Powerpuff Girls in November

Cartoon Network, home to the three fabulous superhero sisters, Blossom, Bubbles and Buttercup rings in 20 glorious years of ‘The Powerpuff Girls’ this November. Cartoon Network India along

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/eros.jpg?itok=DHq91esu
Eros International acquires highly anticipated Telugu film Amar Akbar Anthony

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, in association with Mythri Movie Makers will be releasing Telugu action entertainer Amar Akbar Anthony.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/Republic-TV.jpg?itok=OJBUea4v
Republic TV continues to dominate English news genre: BARC week 44

In the Hindi news (U+R) genre, Zee News climbed two slots to the third position in week 44 of BARC ratings. Aaj Tak yet again stood on top in all the three genres. Republic TV continues its dominating streak in the English news genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/zee.jpg?itok=Rw8Tfbjd
Essel Group engages Goldman Sachs to sell half its stake in Zee Entertainment

Mumbai: 13th November 2018, Subhash Chandra and family along with its advisors met in Mumbai over the Diwali weekend to undertake a strategic review of its businesses in view of the changing global media landscape. The strategic review underscored the importance of technological advancements such...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/royal.jpg?itok=vr3HaK3M
Get ready to go on a Royal Journey with FYI TV18’s ‘Royal India with Samira’

Ever wondered what Maharaja’s at their Royal palaces eat for their dinner? From understanding what all goes into the making of a royal meal to stealing some royal recipes, Samira is all set to take you for a Rich Food adventure.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories