Television

Survival mantra for news channels - innovate or perish

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/23/TAM%20Media%20Research.jpg?itok=L6VdMWSt

MUMBAI: Innovation is what news channels have to look for to survive in a cluttered space..

Speaking today at the second of a series of interactions between the television industry and media, TAM Media Research VP Atul Phadnis stated, "There were as many as 11 news channels in 2002 and at present we have 24 news channels."

He added that the viewership has grown in the news channel genre, which has seen 74 per cent growth in 2004 from a minuscule percentage in 2002.

Dwelling on television advertisements Phadnis said, "The Aaj Tak strategy of roping in low cost advertisers in volume saw the appearance of small time advertisers on the small screen."

Radio Today chief operating officer Abraham Thomas stressed on the importance of the ad sales, marketing and deliver teams jointly working on how to deliver focussed content, which could facilitate the generation of advertising.

Abraham was quick to point out that it was essential also to know and delineate the boundaries of such activity as editorial credibility was one commodity that should not be compromised on.

Radio Today manages FM Radio stations in various cities under the Red FM Brand.                

Citing an example of how news channels have been experimenting with innovations to offer news in an entertaining way without compromising on news value, Abraham pointed to NDTV India's using Bollywood stars Abhishek Bachchan and Rani Mukherjee in characters as Bunty and Bubbly from their latest movie Bunty Aur Bubbly presenting serious news. This, he said was innovative and entertaining. What would not have been acceptable, according to him, was if what the two read out was not actual news.

Here, the entertainment has been delivered, but the level of serious news has been maintained, Abraham explained.

Moving beyond simple commercials or promos, cross-promotional activities endorsed by the movie Bunty Aur Bubbly should be promoted without denting the news value, the panelists said.

News channels would witness increasingly stiff competition, but the higher standard of journalism should be maintained. The channels should move beyond superficial reportage and more of in-depth analysis should happen, Abraham averred.

Responding to the criticism that in the race to break the news first, channels were often guilty of getting their facts wrong, Media Content and Communications Services India Pvt. Ltd. (managers of Star News and Star Ananda) CEO Uday Shankar, accepted that was an issue that all were grappling with.

The way forward, according to Shankar: "To survive amongst the 24 odd news channels, it is essential for a channel to seek out its own identity and carve out its niche within the given space." That should character of the channel should be reflected not just in what editorial direction a channel takes but also in the way it presents its news, he added.

He stressed on "innovation as being crucial" to compete in the whole genre.

Some of the other points made during the discussuion were following :

+ Counting day of the Lok Sabha election ate into 30 per cent of the general entertainment channels

+ Shock value is what viewers look for

+ Anchors are faces of a channel but driven by the brand

+ When known anchors leaves the organisation the face suffers more than the brand

+ Crime shows beamed at prime time across news channels garner more viewers

+ Brands however uncomfortable advertising on crime shows

+ News magazines have seen a dip in readership: 86 million in 2002 to 69 million in 05

+ Lack of innovation within the news magazines

+ Niche magazines like auto magazines are flourishing

This was the second of the Blink knowledge series titled "Impact of News channels on the print media" organised by Tam Media Research and Press Club, Mumbai. The third session will be on Regulation of TV content and will be held next Friday, 17 May.

The first of the Blink knowledge series was held last Friday and covered pros and cons of direct-to-home (DTH) services in a country like India.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/com.jpg?itok=dt4jzm8M
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/sky.jpg?itok=iRHwz8oe
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/discovery.jpg?itok=8KddrXNz
Discovery picks Park Avenue address for new global HQ

MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to GlobeSt.com,...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/cr7.jpg?itok=-tKIxKC0
NBCUniversal accuses BeoutQ of illegal streaming of FIFA World Cup in MENA

MUMBAI: NBCUniversal, an American multi-national media conglomerate owned by Comcast, has accused a pirated streaming service called BeoutQ in the Middle East and North Africa (MENA) for illegally broadcasting the FIFA 2018 World Cup matches. NBC's Telemundo unit, which holds the Spanish-language...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Sony.jpg?itok=YEJWnfIl
How Sony is bringing the FIFA World Cup 2018

MUMBAI: Sports broadcasting is no ordinary business. Just ask Star India and Sony Network Pictures (SPN) India – who often slug it out against each other for the rights of premium sporting properties. The two high rollers of Indian sports broadcasting play by one simple rule: high risks, high...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/mpa.jpg?itok=vqd31YXu
Sports media rights to soar 22% in 2018 in Asia Pacific :MPA

The market value of sports media rights is set to reach US$5.0 billion in Asia Pacific ex-China this year, according to Asia Pacific Sports In The Age Of Streaming, a new report published by Media Partners Asia (MPA).

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/FOX.jpg?itok=Bhdsm2nj
Disney makes $70.3 billion counterbid for Twenty-First Century Fox

21st Century Fox has announced that it has entered into an amended and restated merger agreement with The Walt Disney Company pursuant to which Disney has agreed to acquire for a price of $38 per 21CF share the same businesses. Disney agreed to acquire under the previously announced merger...

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/and.jpg?itok=xIv703YO
&pictures to air the World Television Premiere of the critically acclaimed Mukkabaaz on Saturday, 23rd June at 8pm

In a love story of a sportsman set in Bareilly, Vineet Kuma Singh plays a Kshatriya boxer who falls in love with a deaf-mute Brahmin woman. Co-produced and directed by National Film Award winner Anurag Kashyap, Mukkabaaz was screened at the 2017 Toronto International Film Festival and the 2017...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/disney.jpg?itok=_e6XbSdU
Disney appoints new creative officers for animation division

Jennifer Lee and Pete Docter have been named as new chief creative officers (CCOs) for Disney’s animation division. While Docter will handle the Pixar Animation Studios, Lee will head the Walt Disney Animation Studios.

Television Production House Post Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories