Television

Pre-9, Zee dailies to run five days

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/14/zeee.jpg?itok=L9ad2Jrx

MUMBAI: In what it has called a "revolutionary" programming strategy, Zee TV today announced changes in the schedules of its serials and the 3 oclock afternoon movie band.

Starting 13 June, all dailies between 1:30 pm and 9:00 pm will be aired from Monday to Friday instead of the earlier Monday to Thursday schedule.

Besides the daily afternoon movies, some of the serials that will fall under this initiative at prime time (7:30 pm - 9 pm) are the popular Sinndoor Tere Naam Ka, Tumhari Disha and the recently launched, Sarrkkar Rishton Ki Ankahi Kahani. The afternoon band will have Koi Apna Sa, Paalkhi, Piya Ka Ghar and Reth.

"The decision to extend the serials across a five day week was taken based on popular viewer feedback. We are optimistic that this revolutionary move will help us consolidate and strengthen our current position," says Zee TV president Abhijit Saxena.

Television industry analysts, however, opine that the move has got to do with more than just viewer feedback. "This is a clear strategy of disruptive programming from Zee TV. They are trying to get aggressive on the Friday time band in which competitors Star Plus and Sony mostly air re-runs and non-soap programmes. Zee will definitely have a beginner's advantage here," says an industry source.

In the 1:30 pm to 3 pm band, Star Plus airs shows Tu Tu Main Main, which is a repeat, music show Chalti Ka Naam Antakshiri and soap Saarrthi. Sony, which had been banking on movies in Friday afternoons, has now turned to events.

This is where Zee's new move attains significance. Zee aims to boost its afternoon band with a new soap Paalkhi in the 1:30 pm slot, replacing the Tumhari Disha repeat. So the channel will have fresh programming from 1 pm - 2 pm. The channel airs Koi Apna Sa in the 1 pm slot.

"By offering soaps, among which two are fresh shows, Zee must be trying to cash-in on the liveliness factor in the 1:30 - 3 pm band. Since they have got a strong movie library, they have faith in the 3 pm movie band as well. So the new effort is to extend these strong points to an extra day," the source says.

Now, speaking about the 7:30 - 9 pm band, Zee TV has already strengthened its 7:30 pm slot with Sinndoor. In April, the channel launched Sarrkkar in the 8:30 pm slot. Tumhari Disha is currently the second best property in the Zee line up, behind Sindoor. Overall, the channel now looks pretty comfortable in this time band. At the same time, the major properties of Star and Sony (Star Plus' blockbuster soap show Kasauti Zindagi Kay being an exception) begins post 9 pm. So here also, by extending the schedule to Friday, Zee's attempt is to strengthen its position in a time band where it already has got a foothold.

So, while the rival networks have been gearing up to have a good look at the new four shows Zee had announced last week, the channel has sprung a surprise. Now, it remains to be seen whether this bold new strategy will trigger a turn-around for the channel.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Baavle_Utaavle.jpg?itok=roHnkzhD
Sony Sab strengthens primetime slot with 'Baavle Utaavle'

Sony Sab is all set to launch its new show, Baavle Utaavle, #Gufu Ki Visfotak Love Isstory, produced by Director’s Kut production house Rajan Shahi. The show will go on air on 18 February, every Monday to Friday at 10 pm.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/TV9_Bharatvarsh.jpg?itok=lzr3B7fe
TV9 enters Hindi heartland with TV9 Bharatvarsh

TV9 News Network is all set to launch its national Hindi channel, TV9 Bharatvarsh, next month in Delhi. The channel is ready with its largest news studio in the country, which will use the best of AR and VR technologies, and BOT news tracker in its presentation.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Chrome_DM.jpg?itok=Vzh5LDxy
Tariff order implementation: Pay channels' connectivity drops ranging from 61% to 0.5% across genres

The ongoing flux in the broadcast sector due to the new TRAI tariff order implementation has had a significant impact on the connectivity of pay channels in the country. After the new regulatory framework kicked in on 1 February, pay channels’ connectivity witnessed a drop ranging from 61 per cent...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/Rupay.jpg?itok=X8M0HO9f
Pro Volleyball League attracts 14.3 mn viewers in week 1 on TV

The first leg of RuPay Pro Volleyball League (PVL) which happened in Kochi witnessed 14.3 million viewers sample the league on Sony Pictures Network (SPN) India.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/mtv.jpg?itok=raQzzzLI
MTV associates with Brave Combat Federation for 'Brave 20'

MTV, India’s youth brand, is all set to bring the fight series MTV Brave 20 in association with the Brave Combat Federation presented by Mercury Sports Entertainment on 17 February at 9 pm.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/bag.jpg?itok=WdVZEAML
Q3 2019: BAG Films Television and Radio Dhaamal profits up

The Anurradha Prasad-led BAG Films and Media Ltd (BAG Films) reported 38.1 per cent higher year-on-year (y-o-y) consolidated revenue for the quarter ended 31 December 2018 (Q3- 019, period or quarter, under review) at Rs 48.67 crore as compared to Rs 33.94 crore in the corresponding prior year...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/zee.jpg?itok=paGRPClV
Comcast, Sony in the running for ZEEL stake?

In the latest financial results, Zee Entertainment Enterprises Ltd (ZEEL) MD and CEO Punit Goenka mentioned that the company has narrowed down its search for a partner to divest up to 50 per cent stake in the company, an announcement it made in November 2018.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/9x-jalwa.jpg?itok=dTEgvuDY
9X Jalwa launches Jalwa #10YEARCHALLENGE

MUMBAI: 9X Jalwa, the Bollywood hits music channel by 9X Media, has created Jalwa #10YEARCHALLENGE, a unique property that showcases the songs of Bollywood stars from past to present. Jalwa #10YEARCHALLENGE will feature stars such as Aamir Khan, Aishwariya Rai, Kajol, Akshay Kumar, Salman Khan,...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/Murtaza-Ahmadi.jpg?itok=4zZ7uTuy
CNN meets the young Lionel Messi fan from Afghanistan who is now a Taliban target

In January 2016, a photo of young Murtaza Ahmadi went viral, thanks to his makeshift version of an Argentine football shirt of his idol Lionel Messi. The photo earned the child two autographed shirts, a signed football and a meeting with the footballer in Qatar 11 months later.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories