Television

Reality TV launches in Sri Lanka, Japan

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MUMBAI: Reality TV is expanding its reach in Asia. Zone Vision Networks, which owns and operates the channel, has signed an agreement with CBNSat to launch Reality TV in Sri Lanka.

The channel is among those being offered in the basic digital channel package. The DTH platform had launched earlier this month.

Zone Vision Networks chairman and president Chris Wronski said, "South Asia has been a good market for us and we are particularly delighted to be able to add Sri Lanka to our rapidly growing list of Reality TV territories around the world. CBNSat is well positioned to become the leading DTH provider in the area so we couldnt have chosen a better distribution partner for the channel.

Meanwhile Reality TV has also launched in Japan on the digital cable platform J-Com. Reality TV Japan is a co-venture between Zone Vision and Jupiter Programming. Wronski said, "Following our co-venture agreement with Jupiter and upcoming launch on Sky Perfect, we are especially pleased to have completed this deal with J-Com.

"Together, these deals provide us with extensive distribution in the Japanese market and the opportunity to be the first and only 24-hour channel offering reality programming.

J-Com will carry Reality TV Japan in its digital basic package. J-Coms digital TV service rolled out in April of last year and currently offers 42 channels. The rapidly growing platform has 300,000 subscribers and is projected to increase that figure to 550,000 by years end.

In India Reality TV is distributed by Zee Turner. Reality TV was first launched in Europe in late 1999 and has gained distribution in more than 125 territories in just five years. Reality TV is now broadcast in 18 different languages and claims to be available to over 134 million subscribers.

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