'Time Bomb' delivers for Zee in 10 pm slot

MUMBAI: Zee TV's most-talked about show in recent times, Time Bomb, has got its first report card.

Tam ratings for week 26 (19 June to 25 June) has Time Bomb scoring 2.34 TVRs (Hindi speaking markets, TG +4).

The thriller was launched on 20 June (Monday) as a one hour weekly in the 10 pm slot. Time Bomb replaced the non-starter Kabhi Haan Kabhi Na (10 pm) and Sarhatein (10:30 pm), a re-run.

As per TAM data, Time Bomb recorded 3.1 TVRs in the Mumbai market and for the Delhi and Kolkata markets it got 3 TVRs each. In the Madhya Pradesh 1 million plus market the serial's score is 4 TVRs while in the Gujarat 1 million plus market it is 3.8 TVRs. In the Gujarat 0.1 million - 1 million market, the score is 2 TVRs.

Though the serial hasn't made it in to the top 100, getting 2.34 TVR in the 10 pm slot, its fighting results stacking up against those towering Star Plus soaps Kahaani Ghar Ghar Ki (10 pm) and Kyunki Saas Bhi Kabhi Bahu Thi (10:30 pm) seems to have pleased the channel.

The data indicates that in this time band, not only has the male viewership on Zee TV increased by 210 per cent, female viewership has also increased by a phenomenal 323 per cent. The increase in the viewership for Time Bomb can be largely attributed to a fall of 30 per cent male viewership for Kahani Ghar Ghar Ki and Kyunki Saas Bhi Kabhi Bhau Thi each, Zee TV has claimed in a release.

"Time Bomb is Zee TV's prime property right now. We have left no stone unturned to promote the show and TAM ratings are a clear indicator of our success. Time Bomb has been able to draw viewers away from their daily dose of drama. With the performance of Time Bomb and the slew of new shows lined up in the coming weeks, Zee TV is on its way to the pivotal position that it long deserved," Zee TV president Abhijit Saxena has been quoted as saying.

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