Television

WorldSpace in aggressive expansion mode

 NEW DELHI: WorldSpace Satellite Radio, which has the world's largest global satellite radio broadcast footprint, today announced the launch of its services in the nation's capital with a focused distribution and after sales service as part of an aggressive national rollout plan.

Though satellite feeds technically can be accessed anywhere in India with the help of proper equipment, the company said that it's concentrating on some cities to highlight the services on offer and create an awareness.

In this regard, every city will have some unique content on offer for local listeners. Delhi and surrounding areas, for example, would have a dose of Punjabi music. Within a year's time, the company expects to ramp up its activities in cities like Mumbai, Chandigarh, Kolkata and Cochin, apart from on going sales activities in cities like Bangalore.WorldSpace Lounge, which is an exclusive company showroom, is also expected to be opened in Delhi soon.

Briefing newspersons here today, WorldSpace India Pvt Ltd MD Deepak Varma said, "We want to bring radio (listening) back in a big way."

That WorldSpace means business is apparent from the fact that 150 retail outlets and sampling centres have been identified in and around Delhi where people can come and not only sample the WorldSpace sets, but also music and

other services on offer.

At present WorldSpace is offering 39 radio stations as part of its bouquet. Some news channels like NDTV, BBC World and CNN too have put their audio feed on the WorldSpace service.

Having committed to invest $ 25 million (as per submission to the Foreign Investment Promotion Board) in the Indian market at the time of setting up the Indian operations about four years back, WorldSpace now is investing heavily into retail stores, communications and marketing initiatives and manpower.

 

 

According to Varma, the company expects to invest close to $ 10 million this financial year ending December 2005. Globally, the company has invested approximately $ 1.2 billion in building up a network of digital satellite radio feeds.

Elaborating on what Varma said, company executive vice-president and COO Raman Multani said that the marketing team itself is expected to grow four times by September-October from the present 250-odd people.

"By year end, we also plan to have about 1,000 retail stores all over the country." As part of the game plan, a national level communication campaign too will be rolled out. O&M is handling the creative duties for the company.

Since the parent company in the US has filed an application with the SEC for going public, WorldSpace India refused to dwell at length on forward looking statements.

The company, which is relying on retail marketing heavily in India, plans to go in for institutional and corporate sales too.

At present, WorldSpace service could be subscribed for Rs. 1,800 on an annual basis. It has some `Gold' subscribers too in the form of expatriates who pay a sum of $ 10 per month.

Multani pointed out that the company would like to add another 100,000 subscribers to its current client base of 60,000 by end 2005. Asked whether broadcast regulator's recommendation on allowing 100 per cent foreign direct investment in satellite radio segment would make any difference in the Indian operation if accepted by the government, the company replied in the negative.

WorldSpace Satellite delivers digital music and news to radio sets through satellites and operates on a subscription-based-only model.

The company's two geostationary satellites, AfriStar and AsiaStar, enables it to deliver more than 100 digital quality audio channels per satellite as well as multimedia content directly to WorldSpace satellite radios in a broad service area that includes Asia, Western Europe, Africa and the Middle

East amounting to approximately five billion listeners.The company is headquartered in Washington D.C. and its Indian operations are run out of Bangalore.In India, WorldSpace boasts of 39 radio stations across genres like jazz to

classical to old Hindi film Music to Rock to news and current affairs. It also offers two Indian classical stations--- Shruti (Carnatic) and Gandharv (Hindustani) --- as well as regional Indian stations that include Tara (Bengali), KL Radio (Tamil), Sparsha (Kannada), RM Radio (Malayalam) and Spandana (Telugu) on its network.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/Deepak-Rajadhyaksha.jpg?itok=64BctKo6
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons, the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/india.jpg?itok=v7SMB1PQ
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/ipl.jpg?itok=G15HVAwJ
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/abhishek.jpg?itok=KDMML6C5
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/saral.jpg?itok=k0DYsipd
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/discovery.jpg?itok=UmdA492J
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/john.jpg?itok=M2fDq-bg
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/mallika.jpg?itok=Ld06iORE
This special musical video follows Bani J tirade against trolls as a part of ‘Trolled’ series on RISE by TLC

After a power packed punch by Bani J to the misogynistic trollers, comedy sensation Mallika Dua is all set to fire back with her quirks and wits and show the internet hate its place. This will be the second short format music video under the ‘TROLLED’ series and will premiere on Rise by TLC, a...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/partho.jpg?itok=P31SA2Dp
Sports dominated OOH viewership in April-May: BARC

Contributing more than half of the total TV viewership during the April-May period, the sports genre topped charts in Broadcast Audience Research Council (BARC) India's Out of Home (OOH) measurement report. Sports accounted for 70 per cent of viewership, while movies and music enjoyed 10 per cent...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories