Star in multi-year TV series deal with Buena Vista; 'Desperate Housewives', 'Lost' in kitty

MUMBAI: If you have one, makes sense to have the other as well, and all the rest of the best... After getting Desperate Housewives, arguably the biggest new scripted show on American television in the past five years, the Star group has added the other standout hit of the season Lost, to its roster.

Star and Buena Vista International Television - Asia Pacific (BVITV-AP) today announced a multi-year agreement that will bring to Asia's lead broadcaster most of BVITV's new network series programmes.

The announcement was made by Steve Macallister, senior vice-president and managing director, BVITV-AP and Ross Crowley, senior vice president, programming, Star.

Desperate Housewives premieres on Star World on 15 July (it will air Fridays at 10 pm).

Lost, however, will be airing on Star Movies. By the looks of things, in positioning Lost on Star Movies, a similar strategy to that used with Steven Spielberg's mega series Taken is being followed.

The strategy makes sense considering the scale on which the production has been made. It is worth recalling that just the one-hour pilot of Lost cost a whopping $ 12 million. Lost, from JJ Abrams (Alias), is an intense drama on the trials of survivors of a plane crash on a mysterious tropical island.

Among the other BVITV drama series coming to Star World are Grey's Anatomy and Kevin Hill; and a strong raft of comedies including My Wife and Kids (Damon Wayans), Scrubs (Zachary Braff), 8 Simple Rules for Dating My Teenage Daughter (Katey Segal, David Spade), Hope & Faith (Kelly Ripa, Faith Ford), Less Than Perfect (Sarah Rue) and According to Jim (Jim Belushi, Courtney Thorne-Smith).

Commenting on the development, Macallister said, "We are delighted to be expanding our relationship with Star. This latest agreement is significant in that it will enable viewers across Asia to see some of the hottest and most talked about TV in the marketplace today."

Said Ross Crowley, "This multi-year TV series agreement with Buena Vista International Television accentuates Star's commitment to bringing quality TV entertainment to viewers across Asia,"

"In the coming years, our viewers will have access to critically-acclaimed and top-rated US TV series including Desperate Housewives and Lost, as part of our stable of must-see programming on Star," Crowley added.

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