officially launches with a full advertising and promotional
campaign on 17 July. In the platform's soft launch
phase which began 1 July, it has already proved successful
garnering more than 1.25 million streams.
launch of TurboNick is the latest multi-platform experience
created to allow kids to access Nickelodeon, joining
its existing Video on Demand offerings on cable, as
well as ring tones and video clips that are available
via wireless providers.
the first kid's network to provide full length video
programming online, combined with the recent acquisition
of Neopets, a global online entertainment network
with over 25 million members worldwide that generates
more than five billion page views per month, Nickelodeon
now offers more multi-platform experiences than any
other kid's entertainment company.
TurboNick platform compliments our on-air programming
by giving kids and parents Nickelodeon video content
any time they want it. Whether it's all-new long-form
programming, exclusive video, classic shows or current
programming favorites, we will be able to utilise
TurboNick as a vehicle to deliver what kids want,
when they want it, using up-to-the minute technology,"
features up to 20 hours of new programming every week,
allowing kids to watch programming clips and full
length episodes ranging from 30 seconds to 22 minutes
in length, including occasional world premieres of
new series beginning with the animated program Catscratch.
TurboNick is organised by six separate areas, each
containing up to five different series with two or
more episodes to choose form. The themed areas include:
Nicktoons is the animation home on TurboNick which
features hit shows such as SpongeBob SquarePants,
The Fairly OddParents, Avatar and more.
* TEENick features live-action programming and music
from Nickelodeon's TEENick block. Included will be
Zoey 101, Ned's Declassified School Survival Guide,
Unfabulous and exclusive interviews with today's
* Ha! Ha! Nick is dedicated to comedy, and featuring
exclusive shorts and bloopers, as well as new and
previous live-action and animated Nickelodeon comedy
hits like Ren & Stimpy, Pete and Pete, Drake
and Josh, and more.
* In Nick Rewind, users will recognise familiar faces
from favorite, classic network shows such as Kenan
& Kel, Double Dare and Clarissa Explains
* Nicksclusives is a backstage pass to the entertainment
world. Here users can find movie trailers, music videos,
celebrity interviews and other entertainment-based
video such as game demonstrations.
* Nick Now! is the TurboNick home base. U-Pick Live's
PickBoy is the Nick Now! Host. The area features selections
from throughout the TurboNick site.
exclusive TurboNick content available at launch and
beyond will include exclusive interviews from the
2005 Kids Choice Awards; animated short-form programming
from Nick Australia; new short form programming content
including Mr. Meaty and Making Fiends; and
exclusive short form programming from Klasky Csupo
(Rugrats) called Schmutz. All programming is
available full screen. Kids can customise the look
of their TurboNick players, and soon will be able
to create and save their own playlists, send videos
to friends, rate their favorite videos and download
addition to TurboNick, the network is rolling out
two more broadband video initiatives: Nick Jr. Parents
TV and Nick Jr. Video. Built exclusively for the parent
audience and intended to bring Nick Jr.'s parenting
content to life through video, Nick Jr. Parents TV
features playful "how-to" parent-child do-together
activities, such as how to make The Backyardigans
finger puppets or create musical instruments, as well
as a backstage look at the world of Nick Jr. through
exclusive "Insider" videos and interviews
with talent like Kathleen Herles, the voice behind
Dora the Explorer. New videos will premiere
new version of Nick Jr. Video, designed for preschoolers,
will launch with upgraded video quality on 10 August.
Nick Jr. Video will feature more than 100 video clips
from preschoolers' favorite shows and interstitials
(both in short and long-form) including: Nick Jr.
music videos, never-before-seen shorts and a selection
of full Nick Jr. show episodes; the addition of playlists;
and the option to view video in full screen format.
It will also feature various Nick Jr. series, such
as the upcoming Go Diego Go! spin-off of Dora
that are initially featured on TurboNick include Topps,
General Mills, Kellogg's, Activision, and film studio
Sony Pictures. Nick Jr. Parents TV, a contextual environment
for Nickelodeon's parent-targeting advertisers, and
Nick Jr. Video will feature marketers such as Honda
and General Motors' Chevrolet. Advertisements will
run on TurboNick, Nick Jr. Parents TV and Nick Jr.
Video in a similar manner as they are broadcasted
on Nickelodeon and Nick Jr.'s air.
addition to running the thirty-second non-skipable
spots, the various TurboNick screens provide a "leave
behind," which is a static display ad from the
same brand that runs with the TurboNick ad.