Television

Max lines up monsoon fare called '5 Baje 5 Superstar'

MUMBAI: This monsoon Max has lined up a set of five blockbusters through a festival called '5 Baje 5 Superstar'. Starting Monday, 11 July to 22 July , this film festival will showcase 10 memorable movies of superstars - Amitabh Bachchan, Shah Rukh Khan, Aamir Khan, Salman Khan and Hrithik Roshan.

 

Max executive vice president and business head Albert Almeida said, "In our quest to offer our viewers, after the super hit 'Madhuri Dixit Festival', we are now showcasing some of the major hits of the biggest stars through '5 Baje 5 Superstar'. Supported by another explosive and innovative marketing campaign, this festival is geared up to give our viewers a truly Deewane Bana De experience."

'5 Baje 5 Superstar' will showcase blockbusters like Kaho Na Pyaar Hai, Kuch Kuch Hota Hai, Tere Naam, Koyla, Kohram, Raja Hindustani, Agneepath, Karan Arjun, Aap Mujhe Achche Lagne Lage and Chori Chori Chupke Chupke.

 

'5 Baje 5 Superstar' will receive on-air and off-air marketing support, which includes the unique human banners. Five promoters dressed exactly like the five superstars will be human banners as they stand rock steady in one position at a stretch. These human banners will be seen at the media agencies, malls and multiplexes.

Also there will be a van activity that will cover over 36 cities all over India. These Max-branded vans will travel across cities visiting various societies and colonies encouraging people to participate in a "Lucky Draw" that will be conducted at a pre-decided location. The winners will be given exclusively designed Max rain jackets and Max mobile covers.

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