Television

Percept gets Rs 80 mn extension for 'Dial One Aur Jeeto'

MUMBAI: Percept Picture Company, which produces Dial One Aur Jeeto on Sahara One has got an extension of Rs 80 million.

The company targeting a top-line of Rs 1,200 million by December 2005, which it hopes to double by December 2006.

"The extension is yet another reaffirmation on how quality content driven game shows are such a wonderful reward for the eyeballs on the channel and its TRPs. The idea need not be big but it should make the difference, also the element of being contagious plays a very crucial role. We feel that gaming shows are on a tipping off stage with Dial One Aur Jeeto," says Percept Picture Company CEO Sunil Sajhwani.

Percept Picture Company television business head Akhauri P Sinha adds, "Of course, we at PPC are pleased that the show is getting Sahara the numbers, and believe it is time to take the show to the next level."

Dial One Aur Jeeto has been made into an hourly show and is aired from 8 - 9 pm from Mondays to Thursdays. The interactive live game show invites viewers from all over the country to call in to the studio to answer the questions posed by the anchors.

The channel claims that the show receives an average of 800,000 calls in a day, besides approximately 30,000 SMSs.

The show is hosted by Mandira Bedi and Aman Verma. Plans are to increase the volume and variety of prizes in the second innings of the show.

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