HK-based Intra-Asia Entertainment to enter China's digital TV sector

MUMBAI: The Hong Kong based media firm Intra-Asia Entertainment Corporation has announced that its subsidiary Intra-Asia Entertainment will pursue equity investments and operating roles in the digital television industry in China.

Since its inception in May 2005, the Hong Kong firm has invested $ 10 million to establish a joint venture company (JVC) with Hubei Provincial (Chu Sky) Broadcasting and Television Network.

The joint venture states that it is committed to the digital transformation of the cable television broadcasting in Hubei Province, which has a population of approximately 63 million and currently has a cable television subscriber base of over 5.7 million. Industry experts project that the number of cable television subscribers in the province will exceed 18 million by the year 2015.

Intra-Asia Entertainment will be responsible for all of the businesses previously operated by Hubei Provincial, including the transmission of digital cable television programmes, the consolidation of programming, and development of the JVC.

Intra-Asia Entertainment will gradually expand into mobile terrestrial and satellite digital television as a complement to its digital cable television activities. Right now the management is in the process of researching relevant industries and has entered into negotiations with a television broadcasting network operating Shandong Province and other provinces.

Intra-Asia Entertainment Corporation CEO Joseph Visconti said, "Digitalisation is an inevitable trend in global television broadcasting. Our subsidiary is developing cooperative relationships with provincial departments of broadcasting and television in several regions throughout China. In 2003, as a first step in the digital transformation of the television broadcasting industry, The State Administration of Radio, Film and Television (SARFT) tentatively established a new cable television infrastructure comprised of digital, transmission, service and supervisory platforms.

The Chinese government will require all Chinese television programming to be broadcast digitally by the year 2015, and our subsidiary has exclusive rights for digital television operations, and as a supplier of set-top terminal boxes, in a number of provinces."

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