Tim Collins is Endemol International merchandising head

MUMBAI: Television format creator and producer Endemol has announced that Tim Collins has been appointed as the head of merchandising at its commercial and creative affairs department.


Collins has joined Endemol in order to establish a new merchandising division. The department will focus on servicing the worldwide Endemol group and aims to help its companies maximise revenues. In addition, Collins will be active in markets outside the Endemol territories.


Collins is well-known in the international entertainment marketing and merchandising community. He spearheaded some of the largest merchandising success stories in the last decade, including the Shrek 2 campaign for DreamWorks and the launch of Bob the Builder for Hit Entertainment.


Collins reports to the Endemol senior executive director, commercial and creative affairs, Mike Morley.

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