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Flora Xie is the GM of the channel that MTV runs in China. Christina
Leung is the deputy GM. In addition, Bobby Yuan has come on board
as VP and general manager for MTV Taiwan.
As had been reported earlier by Indiantelevision.com a couple of
months ago, MTV had announced its intentions of penetrating the
country further through the mobile platform. The broadcaster is
partnering with China Mobile's division Guangdong M-Zone for a new
talent-search reality show for MTV China.
The show in question is MTV Battle To Fame. It will search
for the a superstar from the Southern China region. Last month a
multimedia advertising campaign combining MTV’s TV and online platforms,
M-Zone’s mobile network, and print, radio and outdoor promotions
reached out to the youth in the Guangdong region to promote the
star search
Also Read
MTV,
China Mobile team up for reality talent hunt
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