Television

Ultra to foray into kids retail segment with Ultratoons Club

MUMBAI: Faced with a home video market that is facing the heat from piracy entertainment companies like The Ultra Group are looking to diversify to increase margins. The Ultra Group is looking at the kids retail sector in a big way with its brand of Ultratoons Clubs.

Speaking to Indiantelevision.com The Ultra Group MD Sushilkumar Agrawal said, "Our business plans complement one another. We are planning to open 50 Ultratoon Clubs this year. The first ones will be opening in a few months time. Kids will get a privilege card which will entitle them to discounts on CDs, VCDs and DVDs. There will also be toys, gifts and greeting cards." This ties in well with Ultra's plan of entered the Greeting Cards business.

It is in the film production sphere though that Ultra is banking on. As had been reported earlier by Indiantelevision.com in the past Ultra made two films Yash and Chhota Sa Ghar. Now it has made two films Chor Mandli and Ek Hi Rastha. They will be released in August and September. The aim is to produce six films. Depending on how they fare Ultra will decide on taking the business further. The company has sunk in Rs 200 million on production and distribution.

Piracy squeezing the home video scenario: As far as home video is concerned Agrawal noted the menace of piracy saying "The home video market while being big is mainly controlled by the piracy. Official business is in the region of Rs 1.5 billion. This does not include the South as figures are not available. Our share will be a little over 20 per cent. The piracy though may be worth Rs 8.5 billion.

"This is just an estimate and piracy may be worth 10 times that. Piracy has become diffused as it has gone into small localities. While home video growth may be in the region of 10-15 per cent if the piracy is unchecked that market may not experience any grow." He concedes that it is also difficult to stop cable operators from showing films illegally. Agrawal says that 85 per cent of Ultra's home video business is Bollywood based. It does not have any tie ups with any international studios but does import films from independent film companies like Carlton and Keystone.

This contributes to 10 per cent of the home video business. In terms of growth factors he says that while VCDs have grown the market the DVD growth has not been over 10 per cent. It could become 35-40 per cent of the total home video market Agrawal opines in a few years time. For that to happen the prices need to come down and retailers in the interior parts of the country need to understand the concept.

Home video for TV shows non-existent: Agrawal goes on to state that the television market for home videos does not exist. Only Ramayana and Mahabharata have fared well. The others have not clicked. Viewers are used to free content. Even in sports the market apart from WWE, which Ultra sells is limited as viewers want to see cricket live. The past has no interest for them.

As far as buying the rights for films for television are concerned he says that on an average the acquisition costs have not gone up. "We do not acquire the satellite rights for films. We acquire the cable and home video rights. Recently we acquired a title for home video. It was not hot at the box office but was critically acclaimed. It is My Brother Nikhil."

As far as setting up a digital distribution network is concerned he declined to give details saying that it is in the initial stages. Also in the area of film distribution it will only distribute Keystone Library of films, which it had acquired last month in Mumbai. "Nobody has exploited this market. That is why it is small in size. Only after we see the performance of the first five films can we judge the market potential."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/mnx.jpg?itok=kkSouPMq
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hk.jpg?itok=_7gx18dv
Hill+Knowlton Strategies India wins communication mandate for Discovery India

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hockey.jpg?itok=CCftHmln
Doordarshan now wants all matches of men’s hockey WC

Even as TV sports channels are wracking their brains as part of a public consultation to justify why proposed tweaking of rules relating to mandatory sharing of signals of sporting events is not a good idea, the Indian government has gone ahead to notify hockey World Cup for sharing with the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/balaji.jpg?itok=osia3roz
Balaji Telefilms reports higher programming hours and better realisation

The Ektaa Kapoor-led Balaji Telefilms Ltd reported a consolidated profit from continuing operations of Rs 7.1 crore for the quarter ended 30 September 2018 (Q2 2019, quarter or period under review) as compared to a loss of Rs 22 crore for Q2 2018 and a loss of Rs 0.6 crore in the immediate trailing...

Television Production House Post Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/aaj-tak.jpg?itok=Wi61qSr1
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak .

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/children.jpg?itok=0w-PSLPz
Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/animal-planet.jpg?itok=GK2QBFXl
The Irwin Family -Terri, Bindi and Robert - come home to Animal Planet in ‘CRIKEY! IT’S THE IRWINS’ which premiers in India on November 15 at 9 PM IST

Lace up your boots because you’re about to embark on the journey of a lifetime with the family that’s bringing khaki back.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/aib.jpg?itok=V7Hl7Z48
OBESITY AMONG DIABETICS ON THE RISE IN URBAN INDIA, new study finds

MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/powerpuff.jpg?itok=apUe6L69
Cartoon Network celebrates 20 years of heroic supremacy of The Powerpuff Girls in November

Cartoon Network, home to the three fabulous superhero sisters, Blossom, Bubbles and Buttercup rings in 20 glorious years of ‘The Powerpuff Girls’ this November. Cartoon Network India along

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories