Zee to add more channels to boost international business

MUMBAI: Zee Telefilms is pushing forward its international business by adding more channels into the bouquet.

Zee News is planned for launch in UK and Europe. "We are currently working on the transponder. We expect it will take us six months," Zee Telefilms international president Dheeraj Kapuria tells

Zee is already distributing Raghav Bahl's South Asia World which will get encrypted on 1 August. "With Zee News, we will have completed the news package in Hindi and English. We are discussing on what we should price South Asia World at. We are encrypting it on 1 August. But it will be lower than the 3 pounds we charge for our regional language channels. It will have an a-la-carte as well as a bundled rate," says Kapuria.

The channels already present in that market are Zee TV, Zee Cinema, Zee Music and Zee ETC Punjabi. Zee TV and Zee Cinema are sold for 12.99 pounds in UK. "In the package, the Punjabi channel costs 3 pounds more while the standalone rate is 9.99 pounds. Zee Gujarati is also priced at 3 pounds in the bundle," says Kapuria.

Also on the agenda is to take Zee Music to US in October on the direct-to-home (DTH) platform of EchoStar. Zee Cinema, Zee Gujarati and Zee Music will soon be travelling to Canada, adding to the Asian Television Network International's South Asian bouquet of channels. Zee ETC Punjabi channel, which exclusively brings the telecast of Gurbani from the Golden Temple in Amritsar, is already on offer.

"We are adding channels to the bouquet in the international markets. The value and price of the bouquet will go up as a result of this," says Kapuria.

As part of the plan to strengthen its grip in the Middle East, Zee has already announced plans to launch in August Zee Arabia, a music and lifestyle channel targeted at South Asians.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories