MTV launches mobile messaging platform to connect with audiences in US

MUMBAI: MTV Networks has announced the launch of a new, in-house mobile messaging platform in order to deliver innovative wireless entertainment content and interactivity to consumers.

To support this new platform, MTVN has formed a partnership with global SMS specialist mBlox for US wireless operator connectivity.

The partnership joins MTV Networks with the largest SMS aggregator in the US, and allows MTV Networks to offer premium SMS services and mobile marketing campaigns to their national audience.

The result of a major wireless initiative by MTVN, the platform will immediately enable multiple mobile applications and services for MTV, VH1, Comedy Central, CMT and others.

The initial set of mobile applications and services launching on MTVN's new platform include:

    Cross-carrier mobile voting, polling, and sweepstakes entry

    Comedy Central premium alerts: Joke of the day -- daily joke, Insult of the day -- daily insults, Booty Calls -- daily pick-up lines, Daily show headlines -- headlines and other select content from The Daily Show With Jon Stewart.

    VH1 Premium Alerts: Best Week Ever -- selected exclusive content from the writers of this hit show, This Day in Pop Culture -- a daily dose of historic pop culture

    CMT Premium Voting: Pick or Flick -- voting program integrated with CMT's Top Twenty countdown show.

"MTV Networks programming is a multi-platform experience that extends even beyond on-air and the web. Mobile messaging is an ideal way to enable our audience to interact with programming and get our immediate, fresh, and personalized entertainment content whenever, wherever," said MTV Networks senior vice president strategy and operations, digital music + media Nicholas Lehman.

"As a leader in youth marketing, it is also important for us to provide our advertisers with the most innovative technologies and campaigns that stay ahead of the curve and reach our audience effectively. With our new mobile platform and a team in place that specialises in mobile marketing, we can manage wireless campaigns much more efficiently, support our advertisers in this space, and entertain consumers with the best in mobile content," he added.

"MTV Networks has the most loyal, technology savvy audience in the world with a firm hold on the 18 - 34 year old demographic, those who use SMS on a regular basis. What mBlox is able to bring to MTVN is a specialised focus on message delivery, revenue settlement and a carrier-grade network infrastructure. Our value to MTVN is our ability to support a fun and positive experience between the MTVN campaign and the user's mobile phones. We look forward to a long and productive relationship with MTV Networks," said mBlox president (Americas) Jay Emmet.

Latest Reads
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories