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In order to maximise subscriber viewing choices, each of the first
three episodes will be scheduled so that it can be seen seven days
a week at varying times on either HBO, HBO2 or HBO Signature. In
addition, throughout the series run, the previous week's episode
will air on Sunday leading into the debut of that week's new episode.
The overall scheduling strategy for Rome represents the
largest, most aggressive viewership campaign HBO has ever put together
in America for a new series. Presented in much of America to non-HBO
subscribers through a free preview, as well as to current subscribers,
Rome will be playing on three of HBO's plex channels, and
on HBO On Demand.
The broadcaster states that the total reach achieved for sampling
should provide Rome with a strong opportunity to gather a
regular audience in the weeks between the end of the summer cable
season and the start of the fall broadcast season.
HBO executive VP, programme planning David Baldwin says, "Our
goal is to put Rome in front of every demo and every audience segment
by appearing every day of the week and in all the appropriate timeslots
from 8:00 p.m. to late night. HBO On Demand enables them to watch
anytime they choose. This saturation sampling phase will be supported
by HBO's legendary on-channel and off-channel promotion and awareness
efforts."
Rome began shooting in Rome in March 2004, with Michael
Apted Coal Miner's Daughter directing the first three episodes.
Production for the series is based at Rome's Cinecittà Studios,
with additional locations throughout Italy.
Among the actors starring in the first season are Kevin McKidd
Kingdom of Heaven as Lucius Vorenus, Ciarán Hinds
Road to Perdition as Gaius Julius Caesar and Indira Varma
Kama Sutra: A Tale of Love as Niobe.
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HBO to co-produce 12 hour epic series 'Rome'
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