The customised channel for the South East Asian region is planned
for a launch this October. It will be in multiple languages across
the region and be distributed on the DTH platform, he adds.
Zee has a strong overseas presence with its Hindi and regional
language channels, particularly in the UK and US markets. The company's
international business includes a separate South Asian feed which
was launched a year back. But Zee does not have a locally produced
channel in the international market.
Indian companies are exploring options of developing partnerships
overseas. Subhas Ghai-promoted Mukta Arts has completed a turnkey
project for Dubai-based city-centric fashion and lifestyle content
channel INTV. For setting up the channel operations, the company
was paid an amount and given 10-15 per cent equity in Arab Venture
Corporation, the holding company of INTV.
Kalanithi Maran's Sun Network has done a different deal with Malaysia-based
Astro All Asia Networks Plc. The $25 million joint venture includes
collaboration in content creation for filmed and other entertainment
products in Indian languages including Tamil, Telugu, Kannada, Malayalam,
Hindi and Bengali for distribution to international markets. A Tamil
channel would be developed exclusively for distribution on the Astro
DTH multi-channel television platform in Malaysia and other South
East Asian markets. The launch of Surjo, a Bengali language channel,
also falls within the ambit of the joint venture.
Incidentally, Astro recently made an announcement that it would
invest over the next three years to develop channels on its own
and through joint ventures in Malay, Mandarin and certain Indian
languages to be distributed locally and internationally.