US patents musuem honours the invention of Tivo with exhibit

MUMBAI: Joining the esteemed ranks of inventions such as the tooth brush, seat belt, computer and alarm clock, several Tivo inventions are featured in a new year-long exhibit at the United States Patent and Trademark Office (USPTO) Museum in the US.

Tivo was the firm that introduced the concept of the digital video recorder which allowed for live content to be recorded for playback later on as well as ad skipping. Tivo co-founder James Barton says, "It is an honour for Tivo and for me personally to be placed in the US Patent and Trademark Office Museum. It isn't every day that an invention is embraced by millions of people. To be featured in such a terrific showcase is a great day for Tivo."

Depicted in a three-dimensional virtual diorama, the TiVo display showcases a living room decorated with TiVo trademarked logos and icons on everything from rugs to wall decor. Set to upbeat music, a video loop displayed on a TV on the "living room" wall highlights the benefits of TiVo's Time Warp patent.

This covers TiVo's proprietary technology for efficiently storing and playing back TV shows. The video loop also highlights other patented aspects of TiVo's DVR and service, including

novel ways of controlling live TV, TiVo's intuitive user interface and Tivo's award-winning remote control.

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