ESS extends F1 telecast rights till 2010 in $ 18 mn. deal

MUMBAI: Whatever be the problems as far as India cricket is concerned, two areas that ESPN Star Sports has built a very strong equity around are soccer and motor sport.

ESS, which holds the telecast rights to Formula 1 for the whole of Asia, has signed a deal that secures the broadcast of F1 within its preserve for another five years. However, an email query to ESPN Star Sports Asia MD Rik Dovey in regards to this development remained unanswered at the time of filing this report.

The present deal was also a five-year one and runs till the end of the year. As regards the new contract that ESS has signed, it is worth $ 18 million, informed sources tell indiantelevision. com. This is about the same as what ESS paid last time round as well, except that China is excluded from it.

ESS' securing telecast rights for another five years means that F1, and now the proposed A1 circuit as well, will both be with the News Corp-Disney co-owned sports broadcaster.

A-1 Grand Prix, promoted by the Dubai's Sheikh Maktoum, has 21 teams from across the world competing in 12 races to win the right to race in the World Cup. The first race is at Brands Hatch, England on 25 September.

Nimbus Sport has been contracted to manage commercial and sponsorship rights for A1 in India.

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