Zee TV completes '10 pm - 1 hour' strategy with 'Rabba Ishq Na Hove'

NEW DELHI / MUMBAI: Zee TV has now its troups in place for the week days 10 pm slot. After positioning Time Bomb on Monday, the channel has now turned its attention to Tuesday.

The responsibility of strengthening the Tuesday 10 pm slot has gone to the Aroona Irani-produced Rabba Ishq Na Hove.

"With Rabba Ishq Na Hove, we have completed our strategy of fighting the competition in the crucial 10 pm slot with one hour shows. Now from Monday to Friday, we have programmes covering diverse subjects as one hour shows in this slot," Zee TV marketing head Tarun Mehra told The love story premiers on 26 July.

Zee TV presently has one hour shows Rooh (Wednesday) and Sa Re Ga Ma Pa Challenge (Thursday & Friday) on the 10 pm slot.

Speaking at a launch function, Mehra said that Aruna Irani's production has given Zee some good serials, and this is a continuation of that relationship.

An official Zee statement quoted Zee TV business head Abhijit Saxena as saying, "Rabba Ishq Na Hove is different from the other shows that are on air presently. In the past, we have always enjoyed the support of our audiences whenever we have tried something new. We hope to continue the trend with this new show".

Rabba Ishq Na Hove has been shot lavishly in locales of Singapore and Dubai.

The serial is produced by Aroona Irani known for previous hits such as Tum Bin Jaoon Kahaan, Mehendi Tere Naam Ki and many more.

The star cast includes the beautiful Sangeeta Ghosh, who plays a working girl. Nikhil Arya and Varun Badola play male lead roles in the serial vying for Ghosh's attention and love.


Latest Reads
Zee TV leads GEC urban in BARC week 44

Zee TV that was on the fourth position in the previous week climbed to the second position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 44 of 2018.

Television TV Channels Viewership
Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

Leading Bollywood actress Anushka Sharma has joined hands with to promote a global awareness movement to save tigers from extinction.

Television TV Channels Factual @ Discovery
Shemaroo Entertainment brings back the Golden Era of Nimmiji

Shemaroo Entertainment’s retro music channel Filmi Gaane launched a compilation of 35 songs of 1950’s veteran actress Nimmi by the name “SUPERHITS OF NIMMI - The Vintage Beauty”.

Television TV Channels Music and Youth
Star India publishes RIO as per TRAI tariff order

After Supreme Court of India gave the verdict in favour of Telecom Regulatory authority of India (TRAI) in the tariff order case.

Television TV Channels GECs and CNBC-TV18 break new ground with launch of educational web series — Mutual Funds Simplified, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business new channel, will launch a new digital series named “Mutual Funds Simplified” on November 13, 2018.

Television TV Channels News Broadcasting
Network18 Digital elevates Ranadeep Chakravarty as marketing head

Network18 Digital, the digital arm of Network18, announced the elevation of Ranadeep Chakravarty to marketing head of Firstpost, News18 and

Television TV Channels People
TiVo Renews Personalized Content Discovery Platform Agreement with Foxtel

SINGAPORE: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Foxtel, Australia’s leading subscription-TV platform, has renewed its license to TiVo’s Search and Recommendation services and will have access to TiVo’s Personalized...

Television TV Channels GECs
Regional becoming the focus for festive advertising

The last quarter of the year is the best season for everyone. The festive rush not only excites consumers but even brands and advertisers. Television viewership increases and the overall growth in advertising also witnesses an uptake during the festive season.

Television TV Channels Regional
TVision technology will complement BARC India’s data: Yan Liu

Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing advertisers, agencies and television networks with the second-by-second data required to understand the effectiveness of television advertising and programming.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories