Diversity is the name of the game for Hallmark US

MUMBAI: It may struggling in India to build up an audience but in the US the situation for Hallmark is different. The channel has announced several upcoming shows which are aimed to at catering to a wide range of viewers.

One film that it will air in September is Supernova. This three-hour science fiction thriller deals with the day the earth caught fire and stars Luke Perry, Tia Carrere and Peter Fonda. Another upcoming movie is Landslide. This looks at an environmental disaster that has swallowed up a community and stars Vincent Spano, Alexandra Paul and Kathryne Dora Brown.

Coronado tells the story of a missing wealthy businessman and the fiance who follows him off the map on a dangerous quest for his safe return. From the Oscar winning producers of Independence Day, Coronado premieres in October.

As far as family drama is concerned the channel has The Reading Room up its sleeve. This tells the story of humanity, dignity and one man’s legacy. The Reading Room stars James Earl Jones and Joanna Cassidy.

Making good on a promise he made to his dying wife, a widower played by Jones opens a reading room, a place where people can learn to read. Despite his goodwill, problems in the neighborhood threaten his establishment.

Hallmark Channel had met members of the US Television Critics Association at this year’s summer press tour in Beverly Hills. The network presented its Fall Preview to the nation’s TV writers/editors/critics.

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