ABC puts its dancing shoes back on

MUMBAI: Dancing with the Stars will return to the ABC next year as a mid-season series with all new episodes.

The series will continue to be produced by BBC Worldwide Productions, creators of the British hit show Strictly Come Dancing on which the ABC show was based.

ABC Entertainment president Stephen McPherson says, “Dancing With The Stars has played a pivotal role in a great summer season for ABC. The show is tremendous fun, perfect for our brand and a wonderful boost for our schedule. Having this show and Brat Camp both emerge this summer as assets for the future gives us great upside down the line.”

The series pairs celebrities with professional ballroom dancers. The couples train in such dances as the Viennese Waltz, the Rumba, the Cha-Cha-Cha and the Tango, and then compete in front of a studio audience – and a live national television audience. They are judged by a panel of experts, as well as by viewers at home, with one couple being eliminated each week.

BBC Entertainment Group head Wayne Garvie says, “We love it that the American public has gone crazy for Dancing with the Stars. For the second season, we guarantee even more tears, tantrums and tangos than ever before.”

ABC claims that during its premiere season, Dancing with the Stars emerged as the biggest summer hit of this year. The broad-appealing unscripted series ranked number one in its Wednesday 9 o’clock time period among Total Viewers, across each of the key adult demos (Adults 18-34, Adults 18-49 and Adults 25-54), as well as among Teens 12-17 and Kids 2-11.

On an average it towered over its closest competition in its hour (NBC) by 9.2 million viewers (16.8 million vs. 7.6 million) and by 143% in Adults 18-49 (5.1/15 vs. 2.1/6), and ranked as the No. 1 TV show on Wednesday night among viewers and young adults on all 6 of its telecasts.

Dancing with the Stars also qualified as the most-watched summer series on any network in the last five years – since the inaugural season of Survivor on CBS in Summer 2000.

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