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"Comcast is committed to bringing customers new and relevant
entertainment choices. We're pleased to have reached an agreement
with MTV Networks to offer Logo's programming that meets the needs
of an underserved audience," said Comcast executive vice president
programming Matt Bond.
"We couldn't be happier about expanding Logo's distribution
through this key agreement with Comcast. They understand our commitment
to creating programming for niche audiences and we are very pleased
that this partnership will allow even more interested viewers to
see Logo," said MTV Networks affiliate sales and marketing
president Nicole Browning.
Logo has acquired a library of more than 200 critically acclaimed
gay- and lesbian-themed movies, such as Moulin Rouge, The Birdcage,
Six Degrees of Separation and Mommie Dearest.
In addition, Logo's programming lineup includes original series,
documentaries and specials, including: Noah's Arc, a comedy
about a group of African-American gay men living in Santa Monica;
the reality series My Fabulous Gay Wedding, which features
a mix of love stories and party-planning fiascos; Momentum,
a documentary series chronicling the stories of gay rugby players,
transgender actresses, and teens with same-sex parents; and the
first-ever telecast of The 16th Annual Glaad (Gay and Lesbian Alliance
Against Defamation) Media Awards.
Logo also will be teaming up with CBS News to cover gay and lesbian
news stories.
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