Creative Eye to co-produce $3 million English film

MUMBAI: Creative Eye is venturing into production of an English movie. Behind The Painted Veil will be co-produced with Roger Christine, who had directed John Travolta's Battlefield Earth, on a budget of $three million.

"We will bear 70 per cent of the cost while our partner will share the balance 30 per cent. We plan to start the shooting by September-end," Creative Eye founder-promoter and CEO Dheeraj Kumar tells

The "scientific supernatural" film will be shot in London, Mumbai and Dehradun. "It will be released overseas before it moves to India. We plan to release it in the last quarter of this financial year," says Kumar. The film will have an international cast and an Indian actor whom we have yet to identify, he adds.

Creative Eye has also forayed into ad commercials. "We have created a new ad cell for national and multinational clients. The first project is for Dabur Health Care," Kumar says. Creative Eye is in active negotiations with Hindustan Lever through their agency to create ad commercials, he adds.

The company, which had a previous show Jap Tap Vratt on Star Plus, is back on the channel with Milee, a daily prime time soap at 9 pm. "It is now jointly produced by Creative Eye and TQM. The show is doing well and will reflect on our bottomline," says Kumar.

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