FremantleMedia rolls out 'New Platforms'; appoints Mackay as CEO

MUMBAI: FremantleMedia has rolled out a new content division called New Platforms. FremantleMedia Enterprises CEO Catherine Mackay has been promoted to CEO of this new business.

In this role, Mackay will be responsible for establishing and growing FremantleMedia's capabilities to create, produce and supply original entertainment for a broad range of new distribution platforms and new devices.

Specifically, the division will have the primary responsibility within FremantleMedia for creating and supplying new content to telecom companies, mobile operators, broadband Internet and other platforms.

New Platforms' mandate will include creating content with the potential to be rolled out as global formats for the new platforms, as well as investing in opportunities to build direct-to-consumer entertainment businesses.

Mackay will continue as CEO of Enterprises, the division which comprises the company's existing ancillary rights and international distribution businesses, FremantleMedia Licensing Worldwide (FLW) and Fremantle International Distribution (FID), respectively.

FLW CEO Simon Spalding and FID managing director David Ellender will continue to report to Mackay, who will work closely with them in establishing the new division, integrating, supporting and building on the initiatives already being developed within Enterprises and FremantleMedia.

Mackay will also continue to manage FremantleMedia's Technology Investment Fund and to coordinate other technology activities around the company.

Mackay has been appointed to this position from her previous role as regional CEO, USA, Australia and Asia and CEO FremantleMedia Enterprises, where she was responsible for driving the performance and growth of FremantleMedia's production operations in the US, Australia and Asia and for the company's ancillary rights and distribution businesses incorporated under FremantleMedia Enterprises.

She will continue to be based in New York and report to Cohen.

Mackay moved to the US in 1997 to take on the role of executive president of operations for Pearson Television's North American syndication business. Before that, she was general manager of Pearson Television's Broadcasting Division in Asia.

Earlier in her career, she worked for Compagnie Generale des Eaux (now Vivendi) in their cable TV business, for Plaisance Films, a television production company based in Paris, and for Lazard Freres & Co., an American investment bank.

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories