MUMBAI: US media conglomerate Time Warner and Nielsen Media Research have announced that they have extended their contract for measuring television audience

The original 7-year contract between the two companies was a first-of-its-kind agreement at the time it was announced in 1998.

The agreement covers Time Warner’s broadcast, cable and syndicatio business units, including Time Warner Cable, Turner Broadcasting, The WB Television Network, HBO, Court TV, and Warner Bros. Domestic Television Distribution.

The agreement provides the Time Warner businesses with national and local television audience estimates, including Local People Meter (LPM) service for Time Warner Cable in New York and Los Angeles and for WTBS in Atlanta. In addition, the agreement enables both companies to share information and to work
together to develop and test new television measurement systems.